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    Fight for Attention

    18 Feet & Rising created a browser-based eye-tracking system to determine what car in the ad is grabbing the users attention. This use of eye-tracking software has never before been used in an advertising creative.

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    Celebrating Chinese New Year 2015

    Every year, Traditional Chinese New Year aka Spring Festival is the most important holiday to every single Chinese people. We created real-time rendering WebGL fireworks to celebrate it in this February!

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    Project Of The Week

    The Family Farmer

    The Family Farmer is an interactive documentary game. The game challenges visitors to create and manage their own virtual farm, raising awareness to the large and small issues specific to family farms.

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Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.

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Current winner February 23 2015

The Family Farmer The Cutting Edge - Winners' Archive

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