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Daybreak

THE CUTTING EDGE PROJECT OF THE WEEK November 26 2012

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A five chapter online drama series that immerses the users into an alternate reality experience. Represented and supported across two dedicated sites, an Android App, and an iPhone App.

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • I believe this type of website is exactly what the future of HTML viewers will come to anticipate. The website itself makes great use of HTML5 markup and the data attributes for a well defined code. It's a very well done site and plays to the future strengths of the internet.
    Ben Smith, FWA Judge
  • Especially in combination with the app, this site and experience is really well done.
    Tobias Van Schneider, FWA Judge
  • A very immersive and in-depth project that brings together all of the latest technology and devices to give us an future-thinking digital alternate reality experience.
    Rob Ford, FWA Founder

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