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Diesel Spring Summer 13

THE CUTTING EDGE PROJECT OF THE WEEK April 01 2013

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The Diesel S/S '13 campaign website brings the ecommerce experience up to par with the brand experience. The site combines a strict layout with warm colours in a current lookbook that feels like spring and summer.

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • Such a smooth and slick website that works perfectly across all devices. The subtle, yet beautiful, rollover effects make this an absolute delight to explore. The transitions between each section give this an additional feel of quality... great job!
    Rob Ford, FWA Founder
  • This is really beautiful.
    Alex Christian, FWA Judge
  • Less is more approach with the addition of responsive design makes this simply spectacular! Bravo!
    Bransilav Cirkovic, FWA Judge
  • Great art direction, great execution!
    Ronan Coat, FWA Judge

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