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FIELD

THE CUTTING EDGE PROJECT OF THE WEEK December 03 2012

  • REEL
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SITE

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • I am amazed to see such an incredible audiovisual experiment made with HTML5. The level of progression here is outstanding and will inspire many.
    Rob Ford, FWA Founder
  • A unique and beautiful experience. Great to see established electronic artists such as Nosaj Thing working in interactive projects.
    Josh Smith, FWA Judge
  • Everything about this is beautiful. A core feature of the product and using it to communicate a very simple idea.
    Jason Curtis, FWA Judge
  • Literally hypnotized by the combination of graphics, interactivity + ambient music.
    Ivan Moreno, FWA Judge

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At world cup 2014 LIDL, the leading grocery retailer in Europe, wanted to push their image as an innovative and surprising brand. With the biggest digital via facebook remote, physically played foosball tournament.

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