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G-Star RAW New Denim Arrivals

THE CUTTING EDGE PROJECT OF THE WEEK August 11 2014

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SITE
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MOBILE
Discover the latest in G-Star design and craftsmanship. Explore the new G-Star denim arrivals in a fluid carousel made of art pieces and exclusive products.

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • This project has all the ingredients for a top notch digital experience: simple concept, brilliant art direction, good design, excellent user experience and top level development. The guys from Cartelle & G-Star just nailed it with perfection.
    David Navarro, FWA Judge
  • This site is sexy as hell!
    Ben Smith, FWA Judge
  • Such an innovative way to navigate through the website! Pure class!
    Jordy van den Boom, FWA Judge
  • What a crazy fast and super interface, loved it!
    Konstantinos P. Penlidis, FWA Judge

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Jonathan Entwistle directs this short romantic comedy, where viewers can interact to change the weather conditions, and alter the course of true love. The site is built in HTML5, and optimised for mobile devices.

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