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GoMacro

THE CUTTING EDGE PROJECT OF THE WEEK October 07 2013

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GoMacro’s natural energy & protein bars are made fresh daily on a sustainable farm in Wisconsin. The branded e-commerce experience unfolds horizontally lets users explore the stories behind the bars.

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • A very high caliber execution that brings back memories of highly polished Flash experiences. Beautiful details, particularly in the horizontal scroll implementation. Excellently done.
    Cole Sullivan, FWA Judge
  • This site has incredible attention to detail. The interactions are intuitive and the navigation is easy to understand, but the great design and polished animations really demonstrate the vibe of the brand.
    Michael Anthony, FWA Judge
  • Extremely well done. Solid usability with a fresh approach. This is great work.
    Scott Muckenthaler, FWA Judge

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