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Land Rover USA Race the Sun

THE CUTTING EDGE PROJECT OF THE WEEK January 20 2014

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Featuring the All-New Range Rover Sport, Race the Sun is an interactive film and racing game that you control with your mobile phone

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • Here we have incredible production levels to deliver an impressive cross device experience, controlling a Range Rover Sport with your mobile phone. There was a time when this type of project would have been unimaginable but now it's a reality. This is not purely about gameplay as you actually take the central role in this film. Your phone is ringing... "It's your move, you have until sundown to make it..."
    Rob Ford, FWA Founder
  • This experience was perfectly designed for desktop and mobile phone.
    Jean-Frédéric Passot, FWA Judge

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