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REI 1440 Project

THE CUTTING EDGE PROJECT OF THE WEEK February 04 2013

  • REEL
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SITE
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MOBILE
BBDO Atlanta came to Resn with an idea to fill an entire day with images. Resn ran with the idea and created the REI 1440 Project, a minute-by-minute timeline of photography, with a visual HTML5 responsive design.

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • Love this project, really well done and nice idea to boot.
    Wesley Ter Haar, FWA Judge
  • Great production. I love its simplicity of usability.
    Guillaume Tomasi, FWA Judge
  • Very clean, very intuitive.
    Ben Smith, FWA Judge
  • Cool execution. Beautiful.
    Augusto Correia, FWA Judge
  • Nice idea and nice execution!
    Basile Tournier, FWA Judge
  • Hell yes - simple and love the idea.
    Sean Scott, FWA Judge

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