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The Source

THE CUTTING EDGE PROJECT OF THE WEEK March 24 2014

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SITE

Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.


Comments from the judges
on this winning project:
  • Amazing piece, so well interconnected, almost impossible to stop watching it.
    Maximiliano Chanan, FWA Judge
  • A considered and beautifully designed project.
    Jason Curtis, FWA Judge
  • Fantastic.
    Cole Sullivan, FWA Judge

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Lidl Fan Cup

At world cup 2014 LIDL, the leading grocery retailer in Europe, wanted to push their image as an innovative and surprising brand. With the biggest digital via facebook remote, physically played foosball tournament.

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