Legwork Studio talks about skateboarding, their new award winning work for Airwalk and gives you an inside look at how the agency operates.
Legwork Studio is a small, full-service creative studio in Denver, CO. We are a group of friends that come from a diverse background. We are artists, we are musicians, we are computer nerds. One thing that we all have in common is that we grew up skateboarding in some form or another. And as we continue to grow, our sweet skateboarding skills are being replaced by sweet business skills. It’s inevitable, you get older. That’s how it works. But the philosophy that we learned from the skateboarding lifestyle has never changed. We work hard, we stay humble, we aren’t afraid to try new things and we do our best to stay involved in the sport that we all love. This made the new Airwalk website a perfect fit for our agency.
The back-end of this site was the most challenging aspect. We knew it had to be a custom built CMS because Airwalk needed the capability for people all over the world to add region- specific content, while maintaining the ability to almost completely redesign the site out of the CMS. At Legwork, we use the Model View Controller (MVC) design pattern. The separation of data management, design and development works great for our small team. The framework we started with completely failed. It was one of those frameworks that tried so hard to be MVC that they forgot to be flexible. (Joins across several junctions integrated with an ACL in a super limited SQL environment? No thanks.)
So, about halfway through the project on a random Monday, we’re winding up our day with thoughts of how the hell we are going to get this to work. We look around the room (we all sit in one big room here.) And suddenly it occurs to us: for the first time as a company we are going to have to start over on a project. We stayed all night, ditched the old framework and started fresh with Codeigniter. We couldn’t be happier with this choice. We were able to do everything in a super-clean, MVC style while having the full control over the gnarly database that this site required.