Designing the Palais de Tokyo’s official app
It takes a few special ponts of view to make a special application ! Here are some keypoints on how we designed it…
Graphic design & Ergonomics
We defined the graphic bases of our appication in both a minimalist and intuitive approach : round forms, circles working by pair, even numbers, a few precise bright colours plus black and white, a strong font. We developed simple and direct ergonomics, so the user never has to look for his way, never gets lost. We created a kit of original pictograms to make the user’s experience a very visual one.
The Palais de Tokyo is a very wide and modular space, where there is always something different going on, and often dozens of events at the same time. So the main issue was building a diary, and organizing it so that each type of event, its category was clearly marked. We also wanted the user to be able to make his own selection in this program, and share it with his friends, thus making is his personal diary.
The interactive map
A special care was taken when it came to designing the map. We received the help of the architects who renovated the Palais (Lacaton & Vassal), who provided us with their sketches and 3D files. The Palais is a complex building, divided into levels and half-levels, so the whole challenge then consisted in making it visually simple. We divided the building in layers, and represented each level in a small 3D sketch, to make its structure immediately understandable. The goals of the map were diverse : enabling the user to learn more about the building, to avoid getting lost, and to know what’s happening in each section of the Palais. That’s why we conceived a double navigation between the diary and the map: each event can be located, and each location affiliated to a series of events.
The animated homepage
We wanted to create a menu that had a strong graphic impact, and was original. Something both pure and dynamic but with no brutal movement. In a word, we wanted the menu to float.
The Focus section
Being a contemporary art center which doesn’t own a permanent collection, the Palais de Tokyo had different needs than those of a classical museum. So when museums decide to display their highlights in their official app, we had to find another way to emphasize art. The Focus section works as a magazine: it is updated regularly, welcomes many contributors, and it guides the user through what’s not to be missed at the moment : this exhibition, that concert, who that artist is… For better ergonomics we developed a system of files which unfold and refold, so the user never leaves the page.
The historical timeline
Talking about the Palais is not only about talking about the cultural activity: it is also talking about the building. This building is a landmark in Paris, it has a history of its own. It was built in the 1930s and went from being a movie theater to being closed down for many years. So we wanted the user to discover all the fantastic history which lays behind those walls in an interactive and dynamic way. That’s why we designed this timeline as a subway map: because it is a real travel experience.
About the author
Delasource is a cross-media agency created in 2003, in which merge several activities as digital communication or cross-media production. We develop an original and unique approach of content creation to fit with the new communication era, mastering all the technical and technological tools.
We work to answer to our customers' needs through 3 main fields of activities : broadcast and corporate, advertising, and digital.