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1 Year Long Global Competition
365 Site Of The Day Winners
12 Site Of The Month Finalists
1 International Public Vote
1 People’s Choice Award Winner

The FWA People’s Choice Award 2012 winner:

Google Ramayana
http://www.ramaya.na/
English version: http://ramayana.sites.f-i.com/

Description: Ramayana. A traditional story now made interactive by Google Chrome.

Credits: Ogilvy Singapore (http://www.ogilvy.com/); Fantasy Interactive (Fi) (http://www.f-i.com/); Plan8 (http://plan8.se/)

Reactions from winner:

"Chrome Experiments take advantage of modern web technologies like HTML5 and WebGL, to create immersive, interactive experiences that take you to amazing places. So far, over 500 experiments have been made and submitted by talented artists, programmers and partners from around the world. This interactive re-imagining of  the Ramayana epic, highlights the power of the modern web to preserve and promote local culture." Google Marketing 


"One of the greatest achievements in the creative industry is to be recognized by your peers. With this award, we had the privilege of enjoying this experience. Great teamwork, great clients and great partners like Fi - that's what made the Ramayana Chrome Experiment, magic." Melvyn Lim, Executive Creative Director, OgilvyOne Singapore

"After a decade of being recognized by The FWA for our creativity in design and engineering, it's humbling to know Fi has stood the test of time and stood by its founding principals." David Martin, CEO, Fi

"It was fascinating to see all the different passions come together from illustrators, designers, HTML5 developers, and even sound guys working simultaneously and witness each Ramayana chapter come to life like a puzzle being completed. It almost felt magical because every new piece would always make for a perfect fit to the larger project." - Anton Repponen, Global Creative Director, Fi

Telling the ancient story of Ramayana through Google applications in a modern and interactive way was incredibly challenging, yet rewarding.” - Irene Pereyra, Global Director of UX and Strategy, Fi 

"The Ramayana project gave us the opportunity to push the boundaries of Chrome's implementation of both Canvas and WebGL technologies. Our digital physics implementations were challenging and it was satisfying to see the particle systems, spring-based tail physics, 3D ray casting, collision detection, and inverse kinematics all come together seamlessly to create an engaging and beautiful storytelling experience." - Karl Herkt, Senior Technical Producer, Fi


A few words from FWA Founder, Rob Ford:

“Without a doubt, Google is at the forefront of digital creativity. This year, alone, we have seen many Google projects pioneering through the digital landscape.

Seeing the People's Choice Award for 2012 go to Google Ramayana was a delight to see, proving how the public appreciated the amazing creativity this experience brought to the masses.

The design and development teams should be hugely commended for bringing together such an incredible project and one that is flawless in its execution as well as an absolute delight to behold.

FWA has and will always be about showcasing the most pioneering and creative digital work and Google Ramayana is the epitome of what FWA stands for!”
- Rob Ford

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About FWA

FWA, established in May 2000, is an industry recognized recognition program for cutting edge digital work. FWA specializes in identifying emerging trends whilst showcasing the latest progressions in digital creativity. The FWA network showcases not only cutting edge digital via its flagship website but also the best in mobile via the FWA Mobile Showcase and the best in photography via FWA Photo. FWAwebTV is a video channel featuring one great video per day from previous FWA winners.


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