1 Year Long Global Competition
The FWA People’s Choice Award 2013 winner:
adidas - Nitrocharge your game
Description: The new adidas Nitrocharge boot is all about energy for the Engine - the player teams depend upon. Where others stop, he continues, relentlessly, ferociously! Are you a true engine?…Prove it. Nitrocharge your game.
Credits: DDB & Tribal Amsterdam (http://www.ddbtribal.nl/); Tribal Worldwide (http://tribalworldwide.com/); MediaMonks (http://www.mediamonks.com/)
Reactions from winner:
"I’m completely flabbergasted, I did not expect to win at all against competition this strong. It has been a passionate project for us, with a lot of setbacks we had to overcome. I’m truly honored to see our project in the same list as the great winners of the previous years, projects which I respect immensely. Thank you to everyone who voted for our site." - Bart Mol, Creative Director, DDB & Tribal Amsterdam
"Picking up a Site of the Month was already incredible. But this… Wow, I still can’t believe it. It was our first official campaign for adidas and what a great project it turned out to be. A big thanks to everybody who voted for us, it’s a true honour.
I’m expecting to become a dad in a few days, so I said to myself not to drink too much these days… But I guess this changes everything!" - Pol Hoenderboom, Creative Director, DDB & Tribal Amsterdam
"What an amazing honour to become part of the PCA lineage. It’s humbling to think about the projects that have gone before, and we’re immensely proud to have had the public vote for our work as their favourite. It’s a celebration of the passion and dedication everyone brought to the table, and the creative bravery shown by adidas and DDB & Tribal Worldwide, Amsterdam." - Wesley ter Haar, Founder and COO, MediaMonks
A few words from FWA Founder, Rob Ford:
"This year's contest for the FWA People's Choice Award 2013, must be one of the toughest ever. With so many incredible projects that pushed technology to heights we'd never seen before. It was an absolute delight to see adidas - Nitrocharge your game, a project that combined established technology with the very latest technology, to deliver and very progressive and exciting experience across dual screens. It showed how the idea is always the winner, rather than the actual technology itself. With FWA's audience voting adidas - Nitrocharge your game as their PCA for 2013, it showed just how impressive this project was and how indeed, 'winning never quits'... NITROCHARGE YOUR GAME!" - Rob Ford
FWA, established in May 2000, is an industry recognized recognition program for cutting edge digital work. FWA specializes in identifying emerging trends whilst showcasing the latest progressions in digital creativity. The FWA network showcases not only cutting edge digital via its flagship website but also the best in mobile via the FWA Mobile Showcase and the best in photography via FWA Photo. FWAwebTV is a video channel featuring one great video per day from previous FWA winners.