I love being a judge, it makes me see so many interesting projects everyday and it feeds my culture.

What’s your name and do you have a nickname?

My name is Cécile Pimont but my friends generally just call me by my last name.

Twitter: @lepimont

Where do you live and work?

I currently live in the beautiful city of Portland, Oregon. But I originally come from Paris, France. Yes you heard me, I’m French.

How old are you?

I’m 26 years old.

What’s your current job?

I’m currently a creative copywriter at AKQA Portland.

Do you have a regular morning routine?

Walk my dog. Coffee. Ad blogs. Facebook. Emails.

What have been your career highlights so far and best places to work?

I’d say that there is no best place to work, only good people to collaborate with. Agencies are made of the people that build it.

However, CLM BBDO was my first agency and by far my favorite. I worked under the direction of Benjamin Marchal and Olivier Lefebvre and they were just the most inspiring and creative-driven people I’ve ever worked with. They taught me to always look for the most creative answer and gave me the thrill for pro-actives work. I started with the best and I’m very grateful for that.

Do you have a personal project, or a project that you worked on that you are most proud of?

I’d say the project I’m the most proud of is “ A Trip Out To Sea “. If you haven’t done the experience - http://sortieenmer.com/

My former Art Director Charles Dessaux and I worked on that project for a very long time.

The brief was to encourage people to wear their life jackets and the problematic was that everybody thinks that they can swim easily. Our idea was to immerse them in a drowning simulator - our message that you get tired faster than you think in open seas.

It took us 2 years to get the project done, to get the client’s approval and to launch it on time right before summer. This project was kind of DIY, we almost had no budget and we had to find the right people to help us produce it.

We won a crazy amount of Awards and it’s still unreal for me.

When did you start judging for FWA?

I started judging for FWA Site of the day in April 2015.

How many FWA winning projects have you worked on?

One project, for a Trip Out To Sea but it won in different FWA awards category: Site of the day, Mobile of the day, Site of the month, Finalist Adobe Cutting Edge Project of the Year, Site of the year 2014.

What do you think qualifies you to judge other people’s work, and what attracted you to being a judge?

I love being a judge, it makes me see so many interesting projects everyday and it feeds my culture.

I see so many websites and experiences everyday that I think I can judge pretty quickly if it’s a good or a bad one. A good experience/website has to be relevant for the consumer, whether it teaches him something, makes him laugh, provides him a service…

A good judge has to be impartial, his judgment should never be influenced by his personal opinions of the agency. Also, I think a good judge has to judge an idea and a concept fairly even if it doesn’t speak to him or his personal interests.

What was the first thing that blew your mind on the Internet?

Honestly, Google.

I remember I was about 11 years old and I thought Google was some kind of magical genius that could answer all my existential questions. Is god going to save the world? Am I going to graduate later? I’ll give you a hint, only one of those two things truly happened.

Favourite FWA winner in the last 6 months?

I really liked “Inside Abbey Road”, Google really knows how to promote its services in a very smart way and it truly gave a soul to Google Map.

Where and when do you do your judging? Do you have a ritual when it comes to judging?

I do judge whenever I have free time, it can be between meetings, during weekend times. It’s very inconsistent.

What makes a site an instant win?

A big and powerful idea. If it’s only a beautiful design it doesn’t work for me.
Also if I spent more than 3 minutes on it it’s generally a good sign.

Advertising people have to remember that consumers don’t give a damn about websites and experiences. If they miraculously happen to end up on it, we have to make them stay. Otherwise they will be resentful for wasting their precious time.

What things annoy you / make you immediately vote no?

Most of the time, I’m annoyed with personal portfolios. It means that the only thing that I’m going to judge is an interface and a design and 95% of the time I don’t think is enough.

What are the top 3 things you look for in an FWA award winner?

Creativity – Insights – Ideas.

How do you stay impartial when you judge a website for a big brand, or one designed by a major agency?

I remember that creative and people behind the project have nothing to do with the agency’s choices or politics. Good projects deserve awards and recognition no matter if you like the brand or the agency.

How has the web changed in the last 10 years, how do you see it changing in the next 10?

I think and I hope that it’s going to be more consumer-focused. It’s going to provide services that are truly relevant to them.

Which agencies have impressed you the most over the years?

Droga5 for doing insightful pieces of work and Wieden+Kennedy for having a recognizable trademark on everything they do.

Do Internet awards matter?

Of course they do!

What do you think of trends?

Trends reflect a period of time and the culture that goes with it. You have to know the trends but use it smartly, not follow it blindly.

What do you think of experimental work?

It is what makes the world move on and evolve.

What is the best piece of advice you’ve ever been given?

My former school director Hervé Pommier told me once “ If you want to be valued by an agency, you have to be irreplaceable. “

What keeps you awake at night?

My dog stepping on my face.

Favourite movie?



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