.

My goal was to create the most neutral, pure type forms and have their aesthetic interest be derived from their use by other designers. When I was young I dreamed of transforming the world with my vision of simplicity. In my own way, I think I accomplished that.

Your name, plus your original "web name/handle"

Craig Kroeger, "miniml"  


Your first web encounter, year etc.

I view the web as simply part of the larger technology experience, so I would consider my first encounter to be the Atari 2600.

I feel very fortunate having experienced the transformation of technology from the beginning.

Perspective lends appreciation of the past despite technical limitations and a more pragmatic view of current trends.

Technology will always get “better” in terms of resolution and speed, but that doesn’t mean the experience will be superior.  


What our readers might recognize you most for, when you first hit the web. Your digital journey since.

I am known for Miniml fonts, vector-based pixel fonts that would display aliased in Flash.

I couldn't stand how small fonts were rendered, anti-aliased and illegible, and I didn't think using images for text was an elegant solution, so I started experimenting to solve this issue.

I'm a truth to media designer so to me the pixel is the atom of our digital experience.

My goal was to create the most neutral, pure type forms and have their aesthetic interest be derived from their use by other designers. When I was young I dreamed of transforming the world  with my vision of simplicity. In my own way, I think I accomplished that. 

I would like to thank the following for contributing to the realization of this dream: Fourm - JD Hooge, Ty Lettau and Erik Natzke for the inspiration. Phillip Torrone for spreading the word and being ahead of the times regarding the importance of mobile.

All of the designers who have used the fonts-without you Miniml fonts are meaningless. Thanks to the companies who have licensed my fonts and made them legit - Adobe, EA, CNN, 3M, Good Technologies, Skype, VW, and more.

James Petruzzi from Discord Games's Chasm for demonstrating that Miniml fonts still have a place in this world of enhanced resolutions. And last, but not least, my wife Jen for my best creation, our daughter Evelyn.

I never talk about my work, as most people who know me would agree. Which is somewhat ironic given that I am gregarious in every other way. I have a fine arts background, so I've always taken design as a personal experience.

That approach has also guided what jobs fit my personality as I thrive in environments where I have sole creative control and do work that  benefits the arts or non-profits.

"Cool" projects do nothing for me. Work that other established designers would consider "beneath them", is what I love doing best, as long as it is serving the greater good. 

That's why working as Art Director for the Peck School of the Arts at UW-Milwaukee for seven years was a great fit. I was able to work for one of the best people in the world, Polly Morris, while helping promote the amazing, under-rated arts scene of Milwaukee.

Polly left UW-M to direct the Lynden Sculpture Garden, where I soon followed doing projects for them during my move to Florida. Why Florida? The Wisconsin winters really cut into my beach time. So now I live right by Siesta Beach, the best beach in the United States.  


What are you up to now?

My continued good fortune following me to the Sunshine State.

Within a month of moving, I found an amazing job working for the Sarasota Y.

I'm involved with all their creative needs from top to bottom and I couldn't be happier working for an organization that does so much good for our community with youth shelters, fostering/adoption services, education programs and so much more. 

What's next? I have no idea. But as long as I'm happy with the why, I'm not worried about the what.
Links

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Craig Kroeger, Then and Now
Craig Kroeger, Then and Now

Miniml, 2001
Miniml, 2001

Unruly Music, 2009
Unruly Music, 2009

Roy Staab, 2009
Roy Staab, 2009

FATE33, 2011
FATE33, 2011

LSG website, 2012
LSG website, 2012

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