I believe that the barrier that separates the “on the web” from the “out of the web” is getting more and more invisible. Mobile made ​​that. We are connected all the time.

Please give us a brief bio of yourself.

We are Ana Accioli (Digital Creative Supervisor), Felipe Gaúcho (Copywriter) and Leandro Figueiredo (Digital Managing Supervisor) from Agência3. We work together to create digital projects and have some fun.

What do you do for inspiration?

FELIPE GAÚCHO - Since I work as an adman, it´s important to find inspiration out of the advertising references. For example, I like to read about emerging technologies. And I'm also addicted to observing people's behavior. That inspires me a lot.

LEANDRO FIGUEIREDO - We live in an exotic country that has a great amount of nature and urban places, so I try to spend specific time in each environment the best way I can. Both give me the perfect balance to a creative and inspirational atmosphere.

Please list 3 of your favourite sites.

FELIPE GAÚCHO - Mashable, Kickstarter and Twitter.

How many hours do you work each week?

FELIPE GAÚCHO - About 50 hours at agency, but working as creative is a 24/7 job.

LEANDRO FIGUEIREDO - 50 hours average per week.

How do you relax or unwind?

FELIPE GAÚCHO - Playing videogame and riding my motorcycle.

LEANDRO FIGUEIREDO - Go out for a walk and sit at a café, with a street view. Jazz music gives me the same effect.

If you weren't working on the internet what would you be doing?

FELIPE GAÚCHO - Writing for TV shows.

LEANDRO FIGUEIREDO - Music producer.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

FELIPE GAÚCHO - The best part is when an idea works. The hardest part is to have it.

LEANDRO FIGUEIREDO - See the ideas happening. Dealing with negative people sometimes. Go back to the idea basis and let it flow again…

What's the longest you've ever stayed up working on a project?

FELIPE GAÚCHO - Around 30 hours.

LEANDRO FIGUEIREDO - 2 full days. Thanks to the fluffy carpet.

What software could you not live without?

FELIPE GAÚCHO - A text editor is enough.


How many projects does your company juggle at any one time?


What did your very first site look like? Is it still online?

FELIPE GAÚCHO - I don’t remember, but honestly I hope it’s no longer online.


LEANDRO FIGUEIREDO - Like the 90´s. Thank God, no.

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

FELIPE GAÚCHO - In fact I believe that the barrier that separates the “on the web” from the “out of the web” is getting more and more invisible. The mobile made ​​that. We are connected all the time.

LEANDRO FIGUEIREDO - Finally. Not at all. For sure. I´m human, not a robot, yet ;)

Looking 10 years in to the future, how far can websites go?

FELIPE GAÚCHO - Probably wearable.

LEANDRO FIGUEIREDO - No idea at all…so far so good.

Of all the websites you/your company have produced, which one are you most proud of?

FELIPE GAÚCHO - You Live and Learn. An FWA award has not come by accident.

LEANDRO FIGUEIREDO - You Live and Learn. It´s a game that educates financially, and believe we made it fun.

How do you keep your finger on the pulse of the latest web trends?


LEANDRO FIGUEIREDO - Read a lot , talk a little, listen as much as I can from different people and  build my own thoughts.

What country excites you the most in terms of innovation?



What is the most expensive thing you have bought in the last week?

FELIPE GAÚCHO - A World Cup ticket.

LEANDRO FIGUEIREDO - A pair of sneakers. 70 U$.

Any parting shots or pearls of wisdom?

FELIPE GAÚCHO - What if it’s not mine? Does it count? I would like to mention a Don Draper’s quote from Mad Men TV show: “Advertising is based on one thing: happiness.”

LEANDRO FIGUEIREDO - Be actively calm and calmly active. Works for me.

It has been a privilege, thanks very much

FELIPE GAÚCHO - Thank you, Rob!

LEANDRO FIGUEIREDO - The privilege was mine.

Ana Accioli, Leandro Figueiredo and Felipe Gaúcho
Ana Accioli, Leandro Figueiredo and Felipe Gaúcho

You Live and Learn
You Live and Learn

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