While it’s great to polish the shit out of your digital nugget and make a song and dance about it, don’t be a dickhead. Fight for good ideas. Have a fucking laugh.

question Please give us a brief bio of yourself.

As a child my mum let me dress myself (I chose mostly skirts). At school I got in trouble a lot for clowning around. While at University I learnt little but met some great friends. My first proper job with these boys involved ladies clothing, clowning around and more great friends. I lived in Sydney for 3 years, it was sunny. A lot.

I am now in Amsterdam which, for a person who originates from a very small town, is a pretty cool place. There’s a nice diversity to the type of people who gather here and some of them are wonderfully strange.

Please list 3 of your favourite sites.

hoverstat.es — Tweens should be celebrated.

devsdoart.com — Developer’s need to express themselves too.

taobao-media.tumblr.com — Part of me has always wanted to be asian.

What do you regard as being your biggest achievement?

Fooling everyone I’ve ever met into thinking I’m a nice guy. I’ve failed 3 times.

How do you relax or unwind?

Gaming. Experiencing another universe is a great way to escape. There’s so much inspiration and ideas within the amazing worlds that are created. It’s a shame that it has such an adolescent stigma.

If you weren't working on the internet what would you be doing?

I’ve always been fascinated by technology and more specifically, cyberspace. So probably I.T. If I couldn’t wrestle my way into the cut-throat world of I.T. then game design.

If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

In 1996 I picked up a copy of Wipeout on CD-ROM. It was the first designed experience that really engaged me. Designers Republic and Psygnosis were amazing creative forces (R.I.P.). To this day the balance of music, graphic design and gameplay is still a benchmark.

What software could you not live without?

Is the internet a software?

What did your very first site look like? Is it still online?

It was called Phuturistikz and it was built in GeoCities. I think the name gives you a pretty good idea of what it looked like.

Have you written any books, if not do you plan to?

I have an idea for a self-help book to help myself. On reading this book I become a better version of myself and go on to write an even better self-help book. The cycle continues indefinitely. I’ll call the series Perpetual Self-Help™.

Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

To a blender add: ½ cup of frozen spinach leaves, ½ cup of frozen kale, 2 sticks of celery, a small hand-full each of coriander, mint and parsley, 1 whole apple, 1 whole pear, 1 peeled banana, juice of a lemon (pips included), 1 tbsp of bran, 1 tbsp of chia seeds, 1 tbsp of flax seeds and 1 tbsp of spirulina powder. Blend. Consume.

What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?

Grindr’s technological innovation and cultural impact needs its due credit. It’s permanently altered the way we think about location based services and human interaction. Where are its awards?

Looking 10 years in to the future, how far can websites go?

Born Mobile.

Of all the websites you/your company have produced, which one are you most proud of?

The projects that allow us to play with new techniques, give us OMGBBQLOLs along the way and put into practice what we’ve learnt from past mistakes are the most rewarding.

Do you think Flash is here to stay?

I hope it does, but ultimately I just want to see cool shit that breaks the mold.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Enthusiasm wins. Being a little sick in the head is also a big plus.

How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

It can be hard. There’s no denying today’s ‘fresh meat’ are very talented. Most of them are highly skilled across multiple disciplines. However, finding the right combination of skill and personality is tough.

What would be your ultimate vehicle to travel in?

My mothers womb.

There must be a project that you have always dreamed of doing, what is it?

This interview.

What does the future hold for your company, or you as a person?


Any parting shots or pearls of wisdom?

While it’s great to polish the shit out of your digital nugget and make a song and dance about it, don’t be a dickhead. Fight for good ideas. Have a fucking laugh.

It has been a privilege, thanks very much

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Demian Hamann — Random Studio
Demian Hamann — Random Studio

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