.

The favourite part: the diversity. It’s never the same day two days in a row. The hardest: when you realise your idea wasn’t that great and that you have to kill it and start over – so frustrating.

question Please give us a brief bio of yourselves.

I started my career in 2006 as an art director at DDB Paris – I learned a lot there. In my second agency, I met Bruno Luriot, and we clicked immediately sharing a common vision of advertising, in 2009 we decided to establish Biborg and specialise our activities in the design and the implementation of online campaigns.

What do you do for inspiration?

I turn off my emails, turn off my cell phone and put the music on.

Please list 3 of your favourite sites.

Bannerblog (http://www.bannerblog.com) for their selection of online campaigns, Digital Buzz Blog (http://www.digitalbuzzblog.com) for their regular updates and adage.com to keep an eye on US trends.

What do you regard as being your biggest achievement?

Bruno and I have built an agency from scratch. We started four years ago in my bedroom with two desks, two computers and one Xbox. Now we are a team of 15 people working with big clients such as PlayStation, Disney, Warner... Since our first recruitment, no one has left us and this could be the second biggest achievement that I’m very proud of.

How do you relax or unwind?

I relax spending time in my bath playing with my PlayStation Vita or reading science fiction books.

If you weren't working on the internet what would you be doing?

I could picture myself working in a second-hand shop - selling and buying old-fashion objects. I love spending time finding crazy old things.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

The favourite part: the diversity. It’s never the same day two days in a row. The hardest: when you realise your idea wasn’t that great and that you have to kill it and start over – so frustrating. When I get stuck I leave Paris to take some fresh air and go for the weekend to a European capital or to my family in Burgundy.

Who do you rate as being the top 3 design companies?

North Kingdom for "Build with Chrome" and "Rome", B-reel for their incredible consistent quality and 2advanced studio for their influence when I discovered Flash

Has winning FWA awards helped you in any way?

We are a young creative agency so it has helped us to raise awareness within the creative world. It was also the first banner being presented on FWA, a good way to tell people "Hey look, we can do great things in a banner."

What did your very first site look like? Is it still online?

My very first site was made in secondary school. I'm a big fan of hip-hop music so when I was 12 I launched my own personal website publishing lyrics, covers and mp3. I remembered there was a GIF with a man listening to a ghetto blaster, graffiti font and a brick wall in the background .

Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

We conceived and realised a 3D showcase presenting the VIta for Sony PlaySation.

At the beginning it was displayed on Sony’s website, but last month we had to adapt this version for a tactile screen. It was not a part of the plan that's why we needed to redevelop the showcase in Unity 3D in order to have a lighter version.

Of all the websites you/your company have produced, which one are you most proud of?

The digital launch of Assassin’s creed is the most successful campaign we launched because we made online banners, mobile advertising, digital outdoor and a competition website. All we know and what we’re good at, all concentrated in one campaign. (http://www.biborg.com/en/references/assassins-creed-iii/)

Do you think Flash is here to stay?

Like all the technologies on the long range, Flash is not here to stay. Though for now, it's really helpful in games and websites with unusual interactivity.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

We are like craftsmen; we can learn from others, reinvent our way to produce. It's not a closed field where you have and need to go to school for five years or so. The key for students is to practice by doing their own by creating music, fashion website or whatever they like, they will learn even more.

How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

In France, for now, it's difficult to find young talents - it's a long-term project. I spend a lot of time on Twitter, LinkedIn and Cargo looking for the good profiles: talent but also a positive feeling and alchemy with all the team.

When your company was just getting started, what did you find was most effective for getting new clients?

The most effective rule is to have an excellent production and a solid project management. By following this advice, the word of mouth will bring you new clients.

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Learn how to defend your design because it's 50% of the job and don't be afraid to ask advice from senior designers.

How do you keep your finger on the pulse of the latest web trends?

Twitter is the best! (@fgirardot)

There must be a project that you have always dreamed of doing, what is it?

Take my camera and travel with my car discovering France.

What does the future hold for your company, or you as a person?

Biborg love challenges. We want to be competitive on an international level. Our priority is to continue to enjoy without compromise, both regarding creativity and quality. 

Any parting shots or pearls of wisdom?

"My mother said to me, if you are a soldier you will become a general. If you are a monk, you will become the pope. Instead, I was a painter, and became Picasso"


Links

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Hedy Magroun, Ismael El-Hakim, Bruno Luriot and Francois Girardot. Photo credit: Martyna Pawlak
Hedy Magroun, Ismael El-Hakim, Bruno Luriot and Francois Girardot. Photo credit: Martyna Pawlak

Biborg office. Photo credit: Martyna Pawlak
Biborg office. Photo credit: Martyna Pawlak

Biborg Showreel 2012

Assassin's Creed III Digital Launch

Youtube Channel Samsung Galaxy Note II

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