Seeing ideas grow, seeing ideas die. When im stuck, I press cmd+q and start over again the next day.

question Please give us a brief bio of yourself.

Im a hands-on digital creative, able to take projects through from concept to implementation. I enjoy integrated environments, where creative and technical talents work together and push to reach the best possible and innovative solution. I like travelling, sports and visiting places i´ve never been to. 

What do you do for inspiration?

I open my eyes and ears everyday. Inspiration is everywhere you only have to be conscious.

Please list 3 of your favourite sites.

Soundcloud, youtube, ted

What do you regard as being your biggest achievement?

Finding the right mode for not loosing my energy and passion for new Ideas. Especially in times when we can´t realize great ideas because of senseless reasons.

How many hours do you work each week?

It only feels like work when i don´t have fun doing it. I don´t work too many hours.

How do you relax or unwind?

As i live in Munich which is pretty close to the mountains i love going snowboarding or hiking. Seeing friends and family is pretty relaxing too.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

Seeing ideas grow, seeing ideas die. When im stuck, I press cmd+q and start over again the next day. 

What software could you not live without?


How many projects does your company juggle at any one time?

We have an office in Hamburg, Düsseldorf and Munich with around 300 People  so there is plenty of Projects going at the same time.

In terms of software, is there anything new you have been playing with lately or that has impressed you?

It´s more Hardware our Creative Technologist Thomas Fink and i are playing around and prototyping. Computervision and connected devices. That is going to be a big topic in the next years connecting things to the Internet and finding new way interacting with them without a mouse or a touch device.

Who do you rate as being the top 3 design companies?

I really like the work fantasy interactive is doing, also teehan+lax and iconoclastinteractive

Has winning FWA awards helped you in any way?

Yes of course, it was a pleasure. I think it proves the good craft in Projects and has the same place value as the known advertising awards. It's a great confirmation and esteem for the team, for the people designing, copywriting, concepting and developing the thing.

When dealing with major clients, how difficult is it to meet the needs of such wide target audiences?

I don't think its difficult you just have to understand what the client is expecting from you. To listen, is very important.

What did your very first site look like? Is it still online?

It was a pretty minimalistic because i didnt had any clue what i was doing. Glad its not online anymore.

Have you written any books, if not do you plan to?

I would love to but still collecting the stories for it. 

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

We shouldn't think in digital or not digital solution its all communiction. We should always ask the questions whats the story and whats the best way to tell it. 

  Looking 10 years in to the future, how far can websites go?

I hope there wont be only one template and eveything will look the same.

There is perhaps a shift in web use these days. We are seeing a decline in the purely

There is a big shift in web use. Everyone is starring at their phones, people dont even look at the street anymore.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Definitely. Everybody can learn the craft what counts is knowing what you want to do and staying curious and enthusiastic.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Keep on trying. 

What would be your ultimate vehicle to travel in?

A flying carpet maybe

When your company was just getting started, what did you find was most effective for getting new clients?

A good Team.

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Try. Fail. Try. Fail. Try. Fail. 

How do you keep your finger on the pulse of the latest web trends?

Visiting my bookmarks and the FWA Site of course which always presents outstanding work and is a great inspiration for everybody making things.

What country excites you the most in terms of innovation?

I'm a real Scandinavia Fan. I love the work Bjarke Ingels is doing with his sustainable architecture. Israel is pretty innovative and there is more and more really great work from Poland appearing.

There must be a project that you have always dreamed of doing, what is it?

I would love to make an new OS for cars. The operating systems of cars and the interfaces are so old school. Its like using the first generation of the iphone and there is the 5s available. Thatswhy i prefere my bikecycle. 

What does the future hold for your company, or you as a person?

I want to realize more Ideas which follow our new claim Engeneering Ideas. Creating Evolvement. 

What are you excited about learning next and is there a long term challenge you are considering tackling?

I am very eager how the way we interact with interfaces will change. 

What is the most expensive thing you have bought in the last week?

A ticket to cuba for holidays bacause the country is actually offline. The Cuban internet ist among the most tightly controlled in the world so its gonna be like a time travel into the past. 

It has been a privilege, thanks very much

Was fun. Thank you very much. 



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