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What do you regard as being your biggest achievement?

Carrying a full backpack up and down the biggest hill I've ever seen on the 3rd day of the Machu Picchu trek in Peru.

  Please give us a brief bio of yourself.

My first interactive job was in the wildly unsuccessful realm of CD-i technology. The big positive from this however was that I quickly learned about many of the difficulties associated with interactive design. Since then I have worked with a number of companies in Melbourne and London, focussing mainly on entertainment oriented sites and projects.

When I'm not working I really enjoy sport and cooking. I recently spent Xmas and New Years Eve in Italy with friends. As I was leaving the Rome airport I was asked if I'd do a questionnaire about my trip. The first question was "Would you classify your trip as mostly a) business, b) visiting family/friends, or c) gastronomic? ... I chose c).

  What do you do for inspiration?

I get a lot of inspiration from travelling. While I'm away from the office and experiencing different cultures, foods, environments, etc, I quickly find that my mind opens up to view things very differently, and this is often when I come up with some of my best ideas.

I also get a lot of inspiration from movies and music, when I 'm at home.

  What do you regard as being your biggest achievement?

Carrying a full backpack up and down the biggest hill I've ever seen on the 3rd day of the Machu Picchu trek in Peru.

  Please list 3 of your favourite sites.

www.volumeone.com - I've been checking this site out every season for the past few years. I love the way they can retain some consistency from season to season, but still come up with such original ideas and interfaces.

www.yugop.com - brilliant site for inspiration.

www.guinnessstorehouse.com - great combination of entertainment and information. Good to see a corporate site utilising the benefits of Flash to help bring out the personality of its company in such an effective way.

  What projects do you have in the pipeline?

We'll be re-releasing www.take40.com shortly and I'm really looking forward to that. We're moving towards giving the users the ability to customise the content they see on the site, which is something we've been working on for quite a while.

  Who do you rate as being the top 3 design companies?

I think Apple have remained innovators in an industry where innovation is not necessarily rewarded as it should be, so I'd have to rate them as one of the best. I also love the work that Attik and Tomato have done for many years.

  What effect on traffic do your new designs have?

Since moving to a fully Flash site our traffic has grown geometrically month on month. The integrated audio streaming has probably been the single biggest benefit we've seen from this.

  Who is your target audience?

Our target audience is primarily the audience that listens to our offline radio show, which is syndicated around Australia. What is very encouraging now though, is that we are developing an audience of our own, completely independent of the radio show, and introducing them to the offline side of the business, instead of it working the opposite way.

  What software couldn't you live without?

PhotoShop, Illustrator, Flash

  What area of web design lacks the most?

I think that rather than design, integration with other mediums is what the web lacks the most at the moment. Most other mediums realise that press or tv or radio are just one of the many ways that you can communicate to your audience and that whichever combination of these you chose, you need to ensure that each choice is integrated with the others, so that they compliment each other.

A lot of web companies still seem to think that they can operate sites independently from the outside world, which I think will change quite a lot in the next year or two.

  What did your very first site look like?

It was a very graphics heavy html site, that I very much doubt would still be around today. As was the norm in those days it was big on jpegs and small on content.

  What was the toughest thing you ever did with Flash? How long did you spend on it?

Take40 has definitely been my biggest challenge so far. We've had a number of very talented people developing lots of custom-made functionality both front-end and back-end to enable us to keep it rich and frequently updated. Lots more to do, this incarnation has probably taken about a year to get to where it is now.

  How have you learned so many Flash skills and can you offer any advice for newbies?

The only way I've learned anything in Flash has been to find something that I want to create and then figure out a way to do it.

The best advice I could give to someone starting out is spend as much time as you can working inside Flash as you can. Work on real projects wherever possible even if you work for free, and surround yourself with the best people you can find.

There are always people around who will know something that you don't and collaboration is the key to success in this business I think.

  Have you written any books, if not do you plan to?

Nothing in the pipeline atm.

  Do you think Flash is here to stay?

I certainly hope so! Considering its current level of acceptance and alliance partners, I'd say it’s got a pretty secure future for the next few years at least.

  What type of overcoat do you wear when Flashing, basically are you a labels man?

Now I'm more of a jeans and t-shirt kind of guy.

  Any parting shots or pearls of wisdom?

Never try to eat anything bigger than your head.

  Thanks Adam it's been a privilege!

Thank you!


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