I'll wear any coat you want me to wear, baby!

  Please give us a brief bio of yourself.

David is the founder of Ego Media, an Interactive Brand Development Agency. He worked there in the capacity of Creative Director on projects for high profile clients such as Astoria Federal Bank, Sony, KPNQwest, Tommy Hilfiger and Morgan Stanley.

In July 2002 David parted from Ego Media to pursue EGO7, an interactive "shop", specializing in branded application development.

David has judged at the ADDYs and his creative leadership has been awarded a Golden Lion at the International Cannes Advertising Festival, a Clio, 5 Macromedia "Site of the day" awards as well as numerous other industry awards.

Before coming to New York, David studied Law and Economics in Zurich, Switzerland and then went on to study Graphic Design and Advertising at Parsons in New York.YC.

  What do you do for inspiration?

I see lots of movies, read lots of magazines, play with my daughter and go to the occasional "Bar hopping" night out.

  Please list 3 of your favorite sites.

www.newstoday.com - www.linkdup.com - http://chattyfig.figleaf.com

  What do you regard as being your biggest achievement?

Doing what I love to do while surviving in this economy.

  What software couldn't you live without?

You gotta be kidding?? All of it!

  What projects do you have in the pipeline?

Reversed Auction System, some Flash Client integration, another Bank, can't really talk about the others.

  Who do you rate as being the top 3 design companies?

TDR - WWFT - Wink.

  What effect on traffic do your new designs have?

I hope we're a good source of inspiration.

  Who is your target audience?

Anybody who likes design and technology.

  Have you written any books, if not do you plan to?

Yes, we will. Hopefully next year. Just give us some time.

  What did your very first site look like? Is it still online?

No, unfortunately not. But certain elements from the very first EgoMedia site are still on the current site. (Video animations)

  What area of web design lacks the most?

Usability, content and functionality.

  What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

The EGO7 site. Agonizing 10 months.

  Do you think Flash is here to stay?

Yup, I don't see anything replacing it for next couple of years.

  How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Read "ActionScript the definitive guide" I think it's probably the best book on AS.

  What type of overcoat do you wear when Flashing, basically are you a labels man?

"I'll wear any coat you want me to wear, baby!"

  Any parting shots or pearls of wisdom?

When you get that money, don't spend it all.

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