There's no way to answer that without sounding at least a little bit conceited! Most recently it was not smashing up my new digital camera when I couldn't get it to work.

  Please give us a brief bio of yourself.

(Former) Creative Director at Random Media since May 2002. Before that I was part of the senior design team at Digit and before that I was doing freelance and other less memorable stuff.

  What do you do for inspiration?

Eat, drink, sleep, be happy. I'm more of the opinion that the ability to be inspired is more of a state of mind than the result of something you do or don't do.

  Please list 3 of your favourite sites.

Favourite as in I go there a lot? Well, it would probably be Google / Barclays online banking / Multimap, in that order.

If you mean favourite as in sites that I respect from a design perspective then it would probably be DonnieDarko, Orinsal and randommedia (and I can say that, as I had nothing to do with the design of it although as a display of inherent creativity it was one of the reasons I joined RandomMedia.)

  What software couldn't you live without?

IE, then 3DStudio Max and Flash.

  What do you regard as being your biggest achievement?

There's no way to answer that without sounding at least a little bit conceited! Most recently it was not smashing up my new digital camera when I couldn't get it to work.

  What effect on traffic do your new designs have?

Increases it, I hope. I don't get too preoccupied with measurability, effectiveness and all that bullhang though, and I'm not sure either that it is necessarily a good indicator of good design; I think qualitative debate or commentary is a better gauge than quantative statistics.

  What projects do you have in the pipeline?

With regards to commercial work, we have a lot of stuff with Playstation going on right now. Having just completed the site and interactive cartoons for the Ratchet and Clank game, we're now into the production stages of the site for the new Official FormulaOne 2002 title.

We're also currently brainstorming ideas for a new title to be launched in the new year.

On top of that, we're also making a shockwave3D crazy golf game for British comedy duo Vic and Bob, which promises to be a good shout.

  Who do you rate as being the top 3 design companies?

I love the moving image stuff of MK12. I think Hi-Res! rule, and I also think Tomato are very good- Yer thinking man's design co. if you like... :)

  Who is your target audience?

It completely depends on what the project is. For the majority of our projects and clients however it's generally a youth and entertainment audience.

  Do you think Flash is here to stay?


  What area of web design lacks the most?

Originality and innovation. There are too many sites on the interweb that all look, feel and act like each other. Of course there is truly amazing stuff going on out there, but sometimes it's difficult (and frustrating) to find it amongst the reams of re-hashed ideas.

  What did your very first site look like? Is it still online?

It was a 2 page birthday card for my mate Honson. Two images sliced up, a couple of animated gifs and some free webspace on 'InterentTrash'. I did have a look to see if it was still there, but alas no.

  Have you written any books, if not do you plan to?

Wrote a chapter for the New Masters of Flash 2002 which was a good experience and I'd be happy to have another go at it, one day (when I get a spare 200 or so hours!).

I think that everyone has at least one very good book in them, and I'd like to test that theory on myself at some point.

  How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Experimentation, and having shit-hot programmers as mates.

  What was the toughest thing you ever did with Flash?

The longest and most time-consuming project was a personal project I worked on, www.stoprefresh.com. It was meant to be an expression of an idea, became the subject of my chapter in New Masters and ended up taking up a lot more of my time than I had ever thought it would.

I learnt a lot of things whilst doing it, though and, therefore, I think it was a valuable experience, but I realised as I left the creative stages far behind me and ploughed through the production stages that I had taken on a lot more work than I had thought.

  What type of overcoat do you wear when Flashing, basically are you a labels man?

Depends on what mood I'm in, who I want to impress and what has/hasn't got a stain down the front...

  Any parting shots or pearls of wisdom?

Here's something I heard recently and have passed on. It's a quote from Buckminster Fuller and I think it's pretty spot on:

‘When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.’

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