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There's no better compliment than praise from fellow developers/designers/production houses. It's the toughest audience, but also the most rewarding.
Squarewave was born in a dismal little Boston bar back in 1998. At the time, I was working at a small media company as a flash developer, and it was there that I ran into Mike Wislocki, a friend from high school who was then working as a backend developer at a large financial company. We started doing work on the side together, and brought in Adam Otcasek, a kick-ass designer that I had met through a few previous gigs. We've since ditched the 9-5 jobs, and now we piss each other off on a full time basis.
Inspiration has a habit of sneaking in from a limitless supply of unlikely sources, but specifically, I'd say that we feed on gadgets, NASA, movies, commercials, architecture, video games, music, books . . . oh and cars. Good car designs rip.
We're currently doing a site for Aura Entertainment, a film company out in LOther than that, we're doing a few things that we have to keep on the down low.
Being able to do this full time, under our own creative direction. I mean, Hell, we'd be doing this regardless, but the fact that we can support ourselves through it is a nice little perk.
Our goal is always to increase it, and we've had pretty decent success there. Especially if we can make a site worthy of being listed in some of the terrific design sites out there like linkdup, newstoday, styleboost, and, obviously, FWA.
There's an assload of great developers out there, but to name a few, we dig the www.WDDG.com, www.MK12.com, and the www.BarbarianGroup.com. Oh, also, www.Rootylicious.com recently said some nice things about us and we weren't familiar with their site so we checked it out . . . not only is the site tight, but we were looking through their portfolio saying, "Oh. Damn-they did that site . . . and that site . . . "
Flash is here to conquer.
Well, we really need to cater to our clients, so our first goal is to make sure that they're happy with our work. However, when we're allowed some flexibility, we design with our peers in mind, that's who we want to impress. There's no better compliment than praise from fellow developers/designers/production houses. It's the toughest audience, but also the most rewarding.
We've written a page for one book, Flash Frames. I think it goes without saying that we'd love to do more.
Luckily, our very first site is offline, and hopefully, the hard drive that it resided on has been folded, spindled, mutilated, and then burned. It would also be nice if the ashes were then scattered across the globe. It was the typical 'My First Flash', only uglier. The first site that any of us would still put our names on was the original Control Group site.
In no particular order: Flash, 3d Studio Max, Photoshop, Winamp, and Windows media player with the divex codec and a dvd decoder.
The toughest thing we did that's currently accessible was the new Control Group site. We created a little drag and drop mp3 player that could stream in full mp3s off the band's album, with a seven track memory selection that the user could cycle through. This would be pretty easy in flash 5 or mx, but we had to do it in 4, with its thin cut 'n paste scripting system. However, the most complicated thing we've done will be in the Aura Entertainment site that we're working on. No hints, though.
I would say that anyone that is serious or passionate about development is an excellent observer and emulator, just to get the mechanics of the tool down. Like busting a clock open and putting it back together to see how it works. But, the real key is to add your own stink to it, that makes it the art. That makes it yours.
A lot of sites are long on design, but short on functionality and solidity. This results in clumsy navigation, poor loading schemes, and ineffective communication between different levels and movies. Or worse, movies that break.
Well. Adam is the labels man. All that LA crap like diesel jeans or leather pants with his shirt open. Mike's more of a Tshirt and jeans kind of guy. White t-shirts, changed often, preferably, to prevent any threatening armpit rings from forming and slowly working their way to meet at his sternum. It's pretty foul. Shamefully, I wear a Star Trek II movie T-shirt and cargo pants when I'm working. It's soft and comfortable and makes me look like I am.
Absorb, experiment, practice and never be afraid to f*ck up, it's the best way to learn.
Thank you Rob. Keep up the great work and thanks for the opportunity to blah, blah, blah. ![]() |
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