.

I found a really cool easter-egg on my Ipod some days ago. And guess what, I am not gonna tell ya...

  Please give us a brief bio of yourself.

I have been around the digital scene since it started off with a Commodore 64 in the basement in the mid 80s. At that time people played Spy Hunter, created really cool demos with rotating cubes and were connected with BBS-servers.

In the mid 90s I started to work with internet advertising and the big breakthrough came in 1998 when I developed, at that time, the cutting edge Rally Masters website for the Swedish game developer Digital Illusions.

The 1st of September 1999, the digital advertising agency Starlet Deluxe was founded by me and three partners. And in March 2001 we merged with Abel&Baker and formed a super agency with offices in Sweden, Finland and UK, over 130 people and large clients like Adidas, Nokia, MTV, Tele2 and ICA.

A new challenge was born February 2002 when I joined Forsman&Bodenfors, one of the best advertising agencies in Sweden for many years, to build up a creative part of integrated and internet advertising.

  What do you do for inspiration?

Just trying to enjoy life as much as possible.

  Please list 3 of your favourite sites.

maps.google.com/ - I wonder where the Area 51 is located?

www.savethekoala.com/ - Do a great thing, save the koala!

www.emulation.net/ - Take a trip back to the good old 80´s.

  What do you regard as being your biggest achievement?

I found a really cool easter-egg on my Ipod some days ago. And guess what, I am not gonna tell ya...

  What software couldn't you live without?

Internet?

  What projects do you have in the pipeline?

Besides the daily amount of work, I have some side projects going for koalas, design sketches and stuffed toys.

  Who do you rate as being the top 3 design companies?

I really have no clue.

  Who is your target audience?

Everybody?

  What area of web design lacks the most?

When you can feel the overload of Photoshop filters on the design.

  What did your very first site look like? Is it still online?

Eh, no..

  What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

It must be the website for the computer game called "Rally Masters". I was trapped inside a room for weeks completing this project together with a couple of the game developers at Digital Illusions.

The site was to be viewed in a total random order. It also included one of the very first real online multiplayer car games.

  Do you think Flash is here to stay?

Sure.

  What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Yes, talent is always talent.

  How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

I think it’s really interesting to combine both old-school and modern technology into one piece. With better connection speed and faster computers it’s easier to use moving images and sound.

  What is the most expensive thing you've bought in the last week?

Nasal spray for the pollen allergy. The spring is really killing me.

  Any parting shots or pearls of wisdom?

Live well, live long!


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