TheFWA - Lynda Olesen - Arc Worldwide (Canada)

Nothing ventured, nothing gained, always try to break the boundaries and re-write the rules.

Please give us a brief bio of yourself.

Lynda Olesen, Strategic Planning & Integration Director, Arc Worldwide, Toronto

I’ve been in the advertising business for over 15 years working across all media vehicles.

I fell in love with the web back in 1996 and have specialized in Interactive and relationship marketing ever since.

What do you do for inspiration?

Surfing the web. Running. Talking to people outside of the industry.

Please list 3 of your favourite sites.

What do you regard as being your biggest achievement?

www.MyWeg.com. My first FlashMX site which streams live horseracing data from over 80 race tracks around the world.

What software couldn't you live without?

My email application.

What area of web design lacks the most?

Usability

What did your very first site look like? Is it still online?

Sophisticated Content Management driven magazine site. It’s still live at www.TorontoLife.com

When your company was just getting started, what did you find was most effective for getting new clients?

Showing them what their competition was doing online.

What is the most expensive thing you've bought in the last week?

Black leather boots.

Any parting shots or pearls of wisdom?

Nothing ventured, nothing gained, always try to break the boundaries and re-write the rules.

It's been a privilege, Lynda, thanks very much.

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