...my wish is that one day the younger generation will look at my work for inspiration, as I have done with others.
Please give us a brief bio of yourself.
I jumped into this industry in 2000. Before that, I was a university student where I studied and then graduated in architectural design.
Interestingly, architectural design and web design are very similar. They share very common characteristics in terms of design and the mathematical concepts of physical design.
And we design for somebody, so we focus in depth of what users will want. And it’s these similarities that I believe really helped me ease into this industry.
In 2001, I joined Hakuhodo i-studio a production company as an art director, designer and flash programmer. Some major projects I worked on are Vodafone Design File, Toyota ist, Toyota SientaCity, Shuakashi.com.
Awards that I recently won are, bronze at the Cannes Lion Cyber, bronze at the One Show Interactive, Silver at the NY Festival, Gold at the Tokyo Interactive Ad Awards.
On the side, I launched this site: www.30k2.com as a personal project.
What do you do for inspiration?
I get my inspiration from everything that I experienced in the past.
When engaging in the development of a site, I take the main site 0bjectives and focus on how to make it so users will want to visit and experience it.
I have a tendency to put myself in other people’s shoes. How would I view this site? How would I want to experience it? I then try to take anything from past experiences that might best fit this expression to begin designing.
I also get inspiration from works of other creators around the world.
What do you regard as being your biggest achievement?
Accomplishment? I guess it’s when I finish a large scale project, or maybe I’m getting it mixed up with the sense of relief!
Working with the client from the beginning to the end and being able to sway or influence my opinions onto them, and then seeing it as a finished product is when I really get the satisfaction.
What projects do you have in the pipeline?
From 2005, I’ve been working on a project called gPiece.
This project focuses on bringing artwork from the cyber world to the real world with the collaboration of creative people from different genres.
Through projects like this, I believe it brings people of different backgrounds, skills and abilities together where it has the potential to expand into something larger, or into business.
Who do you rate as being the top 3 design companies?
What effect on traffic do your new designs have?
Sadly, I really don’t believe my designs have any real influence on the masses.
That’s why my wish is that one day the younger generation will look at my work for inspiration, as I have done with others.
Who is your target audience?
It’s definitely knowing the 0bjectives of the site and identifying who those loyal web site users are.
Targeting those users in turn, to find ways to attract and approach them would be my strategy. And if my strategy is good enough, hopefully it would then lead to a viral effect.
What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?
With flash, I set out and challenged making a blog that integrated flash with the database in 2002.
Back then, my flash skills weren’t that good and I had no clue how to do server side programming.
It basically took me about a month in between work to study and then develop the site.
Here’s the site: http://blog.30k2.com/
A more recent challenging project was the Toyota ist site that used a flash communication server to enable real-time multi-user content experience. This project really chewed up a lot of work hours, about 2 weeks in total to complete.
What was cool about this site was that everything was hooked up in real time. I developed an interface that allowed users movements on the site to be visualized and making those and other users movements to be visualized at the same time.
It was my first time to dabble with FCS. It was a great experience trying to figure out what was the best for all multi-users, all at the same time.
Do you think Flash is here to stay?
I really can’t say.
Although right it’s considered a very important tool for expression, in the fast paced world of the web, I don’t have a clue of what’s going to be the next big thing.
What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?
To achieving success, I think school and education really dooesn’t matter.
It’s what’s most important to you and if you have desire, ambition to get right into it.
By submerging into it and making yourself believe that you’re working harder than anyone in the world and do that for 3 years, everyone will succeed.
If nothing prevails from those 3 years, then it might be best to rethink the strategy, but I really believe that after 3 years of do or die work, everyone will succeed.
How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?
My personal philosophy, I think designing for clients is where you show your stuff and designing in your personal time is where you develop and clean-up your skills.
First, it’s rude to use client time and money to train your own skills and on top of that there are a lot of restrictions in terms of time and scope to fully expand skills.
That’s why I think using your homepage, or a local file on your PC to brush up or develop skills is. Sorry for such a dull response.
What is the most expensive thing you've bought in the last week?
Plasma TV for my younger brother. I think he’s aiming for the family microwave. Don’t spoil young kids or they might take advantage of it.
It's been a privilege, thanks very much.
Thanks for setting up this interview with me.
If anyone out there has an interests in my works or projects please contact me. Together, let’s go and build something the web hasn’t seen before!.