.

In the Web, I found more creative freedom than any other previous industry I had worked in, and ultimately, a medium where all of my interests collided.

  Please give us a brief bio of yourself.

I'm currently Executive Integrated Producer for Crispin, Porter + Bogusky, in Miami, FL, where I oversee interactive production and work with diverse clients such as VW, BK, Miller, Virgin Atlantic, and Coke.

Prior to my Florida residency, I worked for R/GA as a Sr. Producer where I led development on Nike sites such as, Nike iD, Nike Gridiron, and Nike Basketball's "Hooptown."

Before my R/GA tenure, I oversaw digital production for SonyClassical.com.

I graduated from Trinity College, Hartford, CT, in 1997, with a B.in History and Performing Arts, and was a 2-sport athlete.

After college, I moved to New York City and pursued careers in acting, indie rock, film and television, and ultimately chose one in interactive after several inspiring months as a freelance marketing researcher at CNET.

In the Web, I found more creative freedom than any other previous industry I had worked in, and ultimately, a medium where all of my interests collided.

I live in Miami, FL, with my wife, daughter, and dog.

  What do you do for inspiration?

1. Visit sites like FWA, Moluv, and CommArts

2. Spend up to an hour a day listening to music

3. Read trade magazines and newsletters (Business 2.0, Fast Company, Creativity, Mediapost)

4. Spend time with my family

5. Share sites with friends and colleagues

6. Be in the presence of people that are smarter than me

7. Drink Miller Lite

8. Exercise

  Please list 3 of your favorite sites.

SOCIAL MEDIA (http://www.linkedin.com): I think Youtube, Myspace, Flickr, are just as cool as the next person.

The impact they have had on the way we interact with the Web is undeniable.

All of them are simple and useful tools that improve communication and are in their own right unique entertainment channels.

However, Linkedin is perhaps the most relevant to me. It helped me find my last job, helps me find talented people who want jobs, and has allowed me to connect with other like-minded professionals throughout the industry.

Like any other good networking site, it has created a unique and significant community, is simple, and very useful.

CUSTOMIZATION: (http://www.vwfeatures.com): Prior to my experience working on the VW account, I had the privilege of being a part of the Nike iD project team, and I learned a lot about developing a successful customization experience from both a brand and business standpoint (still one of my favorites).

What I like about VW Features is that it takes the idea one step further than any other online customization experience out there.

It allows users to customize their car and then experience it in an entertaining film, thus enabling them to connect with their customized creation at a deeper level.

There's a lot happening in the world of online product customization. I'm eager to see what happens out there in the next 6 months.

MUSIC: (iTunes - http://www.itunes.com): It's a desktop application, but I spend more time on it than any Web site.

It's simple, intuitive, and addictive. Every client I've had over the last few years has referenced it during site redesign meetings.

  What do you regard as being your biggest achievement?

My biggest achievement was the birth of my daughter. Nothings compares.

  What software couldn't you live without?

Whatever OS drives the Bank of America ATM machines?

  What projects do you have in the pipeline?

We have a lot of new work in the pipeline across all of our clients.

One of the reasons why I joined CP+B was based on their media agnostic approach to advertising. Our campaigns are fully integrated and make use of all media channels.

That means that interactive is a component of nearly every new project pitch.

It's pretty exciting to be working at an agency that recognizes the value of the integrated campaign as much as we do. Interactive is never an afterthought here.

Beyond the project work, we also recently hired an Interactive Technical Director, Scott Prindle (a former Nike and Nokia Technical Lead) to assist in building internal Flash and server-side development capabilities.

We have had some excellent partners over the last couple of years but have come to the realization that we need more control over the end product. After all, we understand the creative requirements and CP+B process better than anyone.

We’re very excited at the potential of having our development and creative teams sitting side-by-side from project concept to finish.

Based on my previous work experience, I recognize the true value of having developers engaged throughout the creative process.

  Who do you rate as being the top 3 design companies?

Who is Tom Ford working with lately?

  What effect on traffic do your new designs have?

Fortunately, I do not do a lot designing. Yet, having worked around some great designers and being a part of both successful and unsuccessful projects, I do have an opinion on the topic.

I'm a believer in content as key traffic-differentiator. If you have a great idea and the content to support it, your traffic will most likely exceed your expectations.

Nowadays, the most visited sites are underwhelming from a design perspective but rich in content (mostly user-generated).

This doesn't mean that I am giving up on the immersive, well-designed Flash experiences, but I do think there are lessons to be learned from these content-heavy sites.

At the end of the experience, it’s going to be the idea not the rollover animations that the user remembers, in my opinion.

  Who is your target audience?

It depends on the client and the campaign 0bjectives.

  What area of web design lacks the most?

File size optimization. There are only a handful of developers who can create an equally fast and immersive Flash experience out there.

I will be the first one to admit that I’ve worked on concepts that have failed due to an inability to effectively optimize them (particularly with full-screen video).

  What did your very first site look like? Is it still online?

My very first site was for my old band. It’s online, but you’ll have to look for it.

  Have you written any books, if not do you plan to?

I’ve written songs but not books. I’m better in short form.

  What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

Flash has always been a challenge. Luckily, I get to work with designers and developers that like to push the envelope on each and every project.

There’s always someone that’s going to do it better than you. If you like to compete, it’s always tough.

  Do you think Flash is here to stay?

I don't think Flash is going away, but I do think you’ll see alternatives like AJAX used more frequently.

Google and others are proving you don't need fancy animation to create compelling content.

  What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

It depends on what you want to do. I got most of my production training in the film, television, and music industries.

I approach the Web as a bit of an outsider, which I think gives me an advantage when it comes to evaluating usability and the quality of content.

While I do support formal education, particularly when it comes to technology, there is no substitute for real job experience and a keen sense of curiosity.

  How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

I spend more time these days in Visio than Flash (I can rock some very mean org charts).

  What is the most expensive thing you've bought in the last week?

I took my wife out for a nice dinner.

  What type of overcoat do you wear when Flashing, basically are you a labels man?

Not much on overcoats, but I do like my Nike iDs.

  Any parting shots or pearls of wisdom?

Patrick O’Brian novels.

  It's been a privilege, thanks very much.

Thank you.


hr
All rights reserved © 2000 - 2014 Favourite Website Awards (FWA) -  Terms & Conditions -  Privacy statement -  Cookie Policy -  Advertise -  About FWA -  Contact