What lacks today is commitment and the belief in the possibility of an extraordinary tomorrow... we rock this media - so don't stop believing.

  Please give us a brief bio for yourself.

Sascha Geier

Born: 1978/08/01 Westerland, Germany

Education: Interactive Designer, Hamburg (Germany).

I started with computers at the age of 10. Good old PLUS 4, C64. So now I am here...as many others, working on advertising and creative projects.

Back in 2000 I decided to combine passion and real life… using my knowledge to make a living.

After spending 3 years in Hamburg, while completing my apprenticeship and doing nightshifts for a digital advertising agency, I continued with freelance work to get my head cleared out.

The troubling-years of the new economy made it pretty much difficult to get projects running, so I had to work part-time for a German adaptation of Starbucks. But soon I realized that serving coffee is not my business.

Somehow it seemed to be more convenient to me to be poor in the pocket, but rich in ideas. So, I did quit my job in the coffee-serving-industry and continued to invest my time in a more productive manner,… creative work.

But change had to be admitted. Even though in 2004 the dot-com crisis seemed to have settled, it still was a pain to make a living as a freelance-designer.

Furthermore, I felt an urging need to communicate within a team. Yap, and so I posted my portfolio…waited for a response and then it happened. On a sunny afternoon in Frankfurt (Germany) I signed my contract with Saatchi & Saatchi as an Art Director.

Not that they provided a unit that was big or even established on the market, but the team was damn hungry, yearning to be outstanding in their work and their commitment.

Within the upcoming 2 years we raised from bottom to top; from unknown to top-listed; from outsiders to insiders. And most of it all, we had fun all along.

2006 I decided to leave Germany and seek for a truth beyond commercial design. Together with my beautiful girlfriend I jumped into the car and left Frankfurt for a new home-base in Barcelona, Spain.

For now, being uncompromised means also to be back in freelance-business keeping an open mind for new heights and sights… and maybe a new unit to join.

  What do you do for inspiration?

Take a walk. Listen to music. Click through the net. Simply observing my environment and being inspired by daily life.

  Please list 3 of your favourite sites.

Jumpman 23,


Samsung Mobile SGH-Z107,

  What do you regard as being your biggest achievement?

Probably the new “Audi A6 allroad quattro” site

  What software couldn't you live without?

You should know the answer...

  What projects do you have in the pipeline?

Corporate-design for a manufacturer of bags as well as 2 new sites

  Who do you rate as being the top 3 design companies?

North Kingdom,

Neue Digitale,

Art. Lebedev Studio,

  What effect on traffic do your new designs have?

Functionality rules!

  Who is your target audience?

Depends on who the output aims at...

  What area of web design lacks the most?

What lacks today is commitment and the belief in the possibility of an extraordinary tomorrow... we rock this media - so don’t stop believing.

  What did your very first site look like? Is it still online?

It was called "emgine". Done it back in the time when corners should be diagonal and the grey in grey look was considered cool.

We did it in dhtml and some JavaScript. Flash as well, but none of us was really capable at that time to build a complete site with it.

No, sorry, "emgine" has been put to sleep. But I still like the design.

  Have you written any books, if not do you plan to?

I have. A personal transcript. Unpublished,… because it is too personal.

  What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

Tough sounds like really cutting edge. Odd, I would never use that term.

Anyway, let’s say tough stands for detailed and complex, then it would be the “Audi A6 allroad quattro” and my personal site, saschageier.com,

  Do you think Flash is here to stay?

Yes it is. It’s probably going to change a lot in the future, but animation and dynamic content are meant to persist.

  What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Without a doubt! It may be controversial, but personal commitment and hard work do outreach any educational experience.

A school may give you time to sort things out and experiment with different tools, but too many people have the tendency to sit back and rely only on the signature of their diploma at the end of their studies.

Fact is, you can do all your courses, be the first to finish your tasks, always sit straight up in class, and still you won’t find a job, because of your lack of commitment.

There is no golden path to enlightenment in creativity, only your own will to succeed… and many nightshifts to come.

  When your company was just getting started, what did you find was most effective for getting new clients?

Contacts! Getting to know people. Show them what you’re capable to do and how effective/professional its going to be.

  How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

I learned most of it on my own. Although, in the beginning a friend of mine helped me out on topics like declaring variables and animation tricks in flash.

I also went through many tutorials and forums. Use all the advice you can get and do not hesitate to post your questions.

Photoshop - you just have to open it...get wild. Trial and error is definitely a concept that worked out for me. This includes hours of frustration, but also tears of joy while your skills evolve.

By the minute you are getting better and better...and all of the sudden you find your own style. Hopefully.

  What is the most expensive thing you've bought in the last week?

Some new tyres, someone didn’t like where I parked my car. ;-)

  What type of overcoat do you wear when Flashing, basically are you a labels man?

I just wear daily street wear. Nothing special.

  Any parting shots or pearls of wisdom?

Keep an open mind!

Q. It's been a privilege, thanks very much.

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