.

I tend to talk a lot to my self actually, and sing (most of the time in languages that don't really exist) but I understand it anyway.

  Please give us a brief bio of yourself.

Well, I have been communicating on a professional basis since the late 80s. Working as a designer, art director, creative director, at different ad agencies and theaters, and most recently as a web director at forsman & bodenfors, Sweden.

  What do you do for inspiration?

I tend to talk a lot to my self actually, and sing (most of the time in languages that don’t really exist) but I understand it anyway.

  Please list 3 of your favourite sites.

Oh, I'm definitely a fan of the fwa, hattrick.org and illegal art

  What do you regard as being your biggest achievement?

Landing a job at a really good ad agency without formal education I think. Or raising kids? Getting a girlfriend?

  What software couldn't you live without?

Browser, mail and text editor.

  What projects do you have in the pipeline?

I'm about to paint my house, personally. After that hopefully a couple of viral movies for a car rental company and a huge believe-it-or-not campaign with a lot of viral content as well.

  Who do you rate as being the top 3 design companies?

That would be b-reel, wefail and vurpa

  Who is your target audience?

Show me the brief?

  What area of web design lacks the most?

Great design always comes from a superdupergreat idea. All else is just glass-pearls. It can be very nice glass-pearls, but never the less...

  Have you written any books, if not do you plan to?

Actually I happened to be the editor of a book some years ago. It was about sports.

  What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

Sorry, but I have never done anything in flash, per se.

  Do you think Flash is here to stay?

Oh yes, since adobe is planning a hostile takeover of the three... well I can’t really talk about that, but yes.

  What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

I did. talent and sweat is almost as good as education. What you won’t have is the network of friends from school to hang out with on after-work power-meets.

  When your company was just getting started, what did you find was most effective for getting new clients?

To do better and better. Always exceeding the client's expectations by far.

  How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Stick to the computer don’t let the dark side of media take over?

  What is the most expensive thing you've bought in the last week?

Probably paint and brushes for my house. Or food for all the guests coming to celebrate my birthday last Monday.

  What type of overcoat do you wear when Flashing, basically are you a labels man?

Well, I kinda know what I would like to wear, but I haven’t the will to put either the effort or the money in a dresser-upper project. So I basically go down to the nearest H&M and pick up some low priced fashion.

  Any parting shots or pearls of wisdom?

If your dad said you shouldn’t - don’t! (unless you really really wanna.)

  It's been a privilege, thanks very much.

My pleasure, stay beautiful.


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