..you are only going to be able to build a building as tall as your base can support, so if you are thinking about building a skyscraper you better watch out for your base structure before you start.
Please give us a brief bio of yourself.
Hi there. Well, I was born in Rio de Janeiro, Brazil 27 years ago and I've been working with interactive media for the last 10.
I'm a Designer, Art Director, Creative Director, Advertising Person, Creative Mind, Photographer, Video Game Player, Dreamer and Ice Cream lover. Not necessarily in this order.
I've moved around a little bit. I've lived in Rio, São Paulo, Brasília, Toronto and now New York where I work for a small ultra creative shop that won a few FWA's (is it 33 now?).
I think some people must have heard of them, they call themselves Big Spaceship. =)
What do you do for inspiration?
Observe. Being observant is key. Also read, a lot. I'm a compulsive reader, everything, all kinds of things. From books before sleep to shampoo labels when I'm sitting on the toilet and old tabloids left overs on the subway.
Keep yourself informed.
Please list 3 of your favourite sites.
Apart from the FWA, of course.
nikeair.com (so sweet, you gotta introduce me to the people who did it)
What do you regard as being your biggest achievement?
Personally. Being able to get paid to do what I love and to achieve a good part of my dreams way faster than I could ever imagine.
One thing I learned is that if there is something beautiful and inspiring in life is the pursuit of your dreams, the faith in yourself and the belief that you can do it... My father told me that a long time ago and I think that's the most valuable thing someone ever taught me.
Work-wise. The new Nike Air site, my first real gig directing a project at Big Spaceship. That's something I'm really, really proud of. We didn't just beat other great companies on the pitch to work with the fine people at Nike but also created something really new and beautifully executed it in one month and a half.
And for all you flash programming kids reading this, you should ask your local comic shop to build action heros of Joshua Hirsch. (with optional Nutmeg, the chewbacca dog). I'm already ordering mine.
But no kidding the whole Big Spaceship team is something that you will rarely see happening out there it's like one of those Hakim Bey's TAZs.
And also working with Nike was incredibly rewarding as they are one of the most forward thinking companies out there.
What software couldn't you live without?
I don't know, I mean, I could live without any software at all, but Flash, After Effects, Cinema 4D and the Adobe CS make my life a hell of a lot easier.
What projects do you have in the pipeline?
I can't disclose but I would advise you guys to keep both your eyes opened and aimed in Big Spaceship's direction, we wont cease amazing you.
The old and dusty FWA winner pablomarques.com will also receive an update, but that's more like a plan for 2007 or so.
Right now the focus is on the work being done at Big Spaceship.
Who do you rate as being the top 3 design companies?
Aside from the wizards and magicians at Big Spaceship I have some other people that I admire.
As a matter of fact I have a loooot of people that I admire and picking just 3 is a hell of a difficult thing.
I'll try to refrain myself from trying to define these companies and discuss if they do design or not since the lines between all design disciplines have been blurring a lot lately.
These guys are geniuses, trendsetters.
What effect on traffic do your new designs have?
The kind that make the clients need new servers. =) I mean, telling the true, it's hard to measure how much of the traffic is due to the design of the site.
You could shut your server down in a few hours if you put some nasty, dirty pictures of famous people up. So I think as we all know that "content is king".
Who is your target audience?
I am usually the one asking that question.
What area of web design lacks the most?
Concept. You can do a pretty site and you can get away with it, you can even win some awards with it, but masterpieces need conceptualization.
What did your very first site look like? Is it still online?
haha. My very first site? It was in 1995 and hosted by newly created Geocities. It was called "The top websites" and I made a huge list of all the websites I liked categorizing them by a lot of factors to be able share it with my friends.
haha I really cant believe I told you that.
Have you written any books, if not do you plan to?
I haven't. If one day I have something really worth to say to the world that hasn't been said yet I'll give it a try.
A photo book with my photos on the other hand could come out a lot earlier.
What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?
I mean besides some really simple animations and some video encoding I didn't really touch Flash on this project.
The main monster flash programmer was Big Spaceship's ministry of technology, Josh Hirsch. This man is among the very few on the very top on the action script programming art.
We spent roughly one month and a half on it, one month and a half of days, nights, weekends, pizza slices, laughs and fun. And in the end it's what you've seen, it was definitely worth it.
Do you think Flash is here to stay?
I think that everything has a life cycle and how big is this life cycle is something tremendously relative.
I think that the computer as you and me know is not here to stay, the internet as we know is not here to stay, most definitely the web is not here to stay, so flash is surely not here to stay.
Now, the question would be how long. Well, just until something better take their places.
What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?
Sure can. I studied computer sciences and later on after I was already on the field for a very long time I tried going back to school on a design major, but dropped before finishing it.
But school is something that can teach you a lot. And there is a lot to learn out there that you can't and won't learn on the field unless you are a bookworm.
The path of going to school first may look a little longer and you may feel tempted to take the shortcut and accept that job on that cool company.
But believe me, you are only going to be able to build a building as tall as your base can support, so if you are thinking about building a skyscraper you better watch out for your base structure before you start.
School (a good one at least) will teach you to think for yourself. You can learn how to use the cool trendy software later on and believe me you will always have a new software to learn anyway.
But if you learn how to think creatively you will make yourself adaptable and believe me, in a ever changing world that's a very good quality to hold on to.
If you skip school you are also going to lose a lot of the good things of being in school. You won't have those crazy passionate professors to inspire you, you wont fall in love with that shy girl from the Art History classes, ah you definitely will not have philosophy and art history classes and believe me, they are fun and inspiring.
So unless you would read a lot for yourself and research a lot about these fields you won't know these thing and they can make a difference, they will make a difference. And also school is about
enjoying a whole period of your life in a different way, so think twice before skipping it.
All that said, I don't believe school is going to make you a good professional. Not alone. It's just part of it, just as your passion, your talent and your ability to grow.
You can always be a successful professional without school and each and every person is a different person. Some of the most talented people I know didn't go to school.
But remember the shy girl (or guy) from the art history class. Life is not just your profession so think twice before skipping steps.
When your company was just getting started, what did you find was most effective for getting new clients?
Work hard, chase your dreams. Share your vision.
How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?
Being curious. =)
My advice? ok.
Be curious. Read. Do not, ever, alienate yourself from the rest of the world and from the other disciplines.
Keep yourself able to change, keep an open mind, do not specialize. The ability to learn is your most valuable asset, try not to lose it with time.
Make mistakes, be sure to learn from them. Be able to admire people but always remember that all people even those ones that look unreachable are just people after all.
Dream, a lot, believe in your dreams and in yourself. Set goals. Have focus. Be fair. Make friends.
You can't go wrong if you do it.
What is the most expensive thing you've bought in the last week?
Pizza from Grimaldi's while working on nike air over the weekend. The good thing about working too much is that you also save money. =)
What type of overcoat do you wear when Flashing, basically are you a labels man?
I'd like to just wear Prada, Gucci, Costume National, Ermenegildo Zegna and Dolce & Gabanna but I can't afford this kind of living and I have so many other priorities financially speaking... =)
Any parting shots or pearls of wisdom?
There is a quote from the Icon, Bernice Fitz-Gibbon that I think is totally appropriate for the moment.
"Creativity often consists of merely turning up what is already there".
Q. It's been a privilege, thanks very much.
It was my pleasure. =)