I remember a machine I built for MTV, it was around 2000 and in Flash 3. You could animate a room in 3D which MTV later used as a background for their video jockey's on TV.

  Please give us a brief bio of yourself.

I'm 32 years old, Founder of Kokokaka and working as a web producer. I'm also a musician and rhythm is the keyword of my life.

  What do you do for inspiration?

I like watching movies and playing music.

  Please list 3 of your favourite sites.

I don't have any favourites at the moment.

  What do you regard as being your biggest achievement?

Our last production: IKEA - KOM IN I GARDEROBEN (in Swedish!) Client: Forsman & Bodenfors.

  What software couldn't you live without?

Right Now it's MAX/MSP. It's a fantastic program for building your own sound equipment.

  What projects do you have in the pipeline?

Nudie Jeans and a couple of international projects which is going to be fun because we have only worked with Swedish agencies before.

  Who do you rate as being the top 3 design companies?

- Konst & Teknik: Mattias Jakobsson & Peter Ström are a fantastic design couple.

- Forsman & Bodenfors: Mathias Appelblad is the best Web Director to work with!

  What effect on traffic do your new designs have?

Playful design makes people stay longer and remember it.

  Who is your target audience?

It depends on the project.

  What area of web design lacks the most?

The technical part.

  What did your very first site look like? Is it still online?

It was a brick game from Australia. I made it in Director. I think it was 1995.

It was really difficult to solve, you had to do a couple of hundred draws in the right order to complete it and many visitors thought it was impossible to solve. Unfortunately it's not online anymore!

  Have you written any books, if not do you plan to?

No books, just records.

  What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

I remember a machine I built for MTV, it was around 2000 and in Flash 3. You could animate a room in 3D which MTV later used as a background for their video jockey's on TV.

I had to build everything like z-order / 3d-engine / animation-engine and load-/save-functions. And you couldn't work 0bject oriented in Flash 3 which was a big problem!

  Do you think Flash is here to stay?


  What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?


  When your company was just getting started, what did you find was most effective for getting new clients?

Most important was to do really good productions. We also put great effort on sound and music which was quite unusual in the beginning of 2001.

  How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

In some way everything is possible in flash, it's just a question of time.

We never think about limitations in the first phase. And don't do things too difficult. The easiest idea isn't always the best but the best idea is easy!

  What is the most expensive thing you've bought in the last week?

A midi controller. 36 knobs and 20 buttons for $169!

  What type of overcoat do you wear when Flashing, basically are you a labels man?

I buy mostly Swedish brands and from Swedish designers like Rickard Lindqvist and Ulrika Sandström.

And those brands we work for like Julian Red Jeans, Nudie Jeans and Denim Birds.

  Any parting shots or pearls of wisdom?

Don't forget the Rhythm!

Q. It's been a privilege, thanks very much.

Thank you for a great site!

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