I found out I had to incorporate handicap usability after we had designed and scripted the entire site. The final version is fully accessible for the blind and deaf.

Please give us a brief bio of yourself.

I'm an Art Director at OgilvyOne Singapore (interactive department). I have been in the company for 3 years and worked on very interesting projects like Levi's, Nokia Multimedia and Diageo.

What do you do for inspiration?

When I'm not spending time on my uber sexy iPod, I make up lists of "Top Ten Favorites of the Year" (think babes, music and film).

The film, 'Life Aquatic' by Wes Anderson tops my film's category.

I am a TV series addict too I watch 24, Prison Break and my recent obsession is Heroes.

Please list 3 of your favourite sites.

This is a tough one. Favourites change constantly. Recently it would be of people's blogs because they help me cut through the clutter and updates me on the best of the net.

1. http://jeansnow.net/

2. http://www.shift.jp.org/

3. http://stereogum.com/

What do you regard as being your biggest achievement?

Getting the GIANT award at Ogilvy.

What software couldn't you live without?

Definitely Illustrator, Flash and Photoshop. Deadly Combo.

What projects do you have in the pipeline?

Some top secret, new digital ideas at our newly formed, OGILVY LAB.

Who do you rate as being the top 3 design companies?

I'd have to rate my 2 favourite disciplines.

For design: Wk Tokyo Lab, Syrup Helsinki and Grandpeople.

Advertising: Wieden and Kennedy, Kessels Kramer and Mother.

What effect on traffic do your new designs have?

Roughly 8,000 views on the first week of FWA nomination.

Who is your target audience?

It varies depending on client/brand. For this Levi's copper site, the target audience was jeans lovers and this exercise aims to remind them of the originality of Levi's.

What area of web design lacks the most?

Typography. There has to be a better way of showing huge chunks of body copy other than in a scroll box.

What did your very first site look like? Is it still online?

Heh, a very dark, pseudo-neurotic site for friend. It's no longer online but I basically learnt Flash along the way working on it.

Have you written any books, if not do you plan to?

Does my Moleskin diary count? I have a few of them over the years and they look like books on my shelves.

What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

It would have to be for BP Castrol Edge. I found out I had to incorporate Handicap Usability after we had designed and scripted the entire site. The final version is fully accessible for the blind and deaf.

Do you think Flash is here to stay?

Definitely. Nothing else online supports Videos and Scripting so well. Adobe buying Macromedia is testament to that.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Yes, my flash action ninja has a master degree in Bio-Informatics.

When your company was just getting started, what did you find was most effective for getting new clients?

Good work = Impeccable reputation.

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Read, read and read. And don't be afraid to ask.

What is the most expensive thing you've bought in the last week?

A feng shui prosperity horse for my desk. Haha

What type of overcoat do you wear when Flashing, basically are you a labels man?

It's summer all year long here in SG, but if I did, it would be a LAD Musician.

Any parting shots or pearls of wisdom?


It's been a privilege, thanks very much.

No, thank you!

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