Inspiration does not come to you when you wish... invite it to have dinner and, probably, it will appear at breakfast time.
Please give us a brief bio of yourself.
I started off in a telecommunications career but, when I had nearly finished my training, I fell in love with web design and left my career. Luckily, it was a wise decision.
I worked for two years in a design company, where I knew some really good people and knew the strange meaning of the word "client".
It was in 2006 that my partner Jesus Pascual and I founded "MEDIOS Y PROYECTOS". I would never have been able by myself to found a web design company because I am colour-blind...
What do you do for inspiration?
I have no set method to look for inspiration. It depends on the project. I always analyze the project, and then, search for similar works in books, magazines, the web, etc.
Then, I collect the concepts I like best and attempt to contribute with a new one.
I have tried getting inspiration when drunk, taking a walk, sometimes yoga... but, inspiration does not come to you when you wish... invite it to have dinner and, probably, it will appear at breakfast time.
Please list 3 of your favourite sites
I could not live without:
-Motionographer. It’s a blog where the best videos and news related to motiongraphics are posted. The commentaries of the moderators are brilliant.
-The FWEspecially the “FEATURED” section.
-Adverbox. Excellent blog of printed and visual publicity.
What do you regard as being your biggest achievement?
There are two: first, to win the FWA with the website done for Javier Ferrer Vidal.
It is something I never dreamed to be possible.
Second, that the Korean magazine "W.E.B.", in one of their editions, published a drawing of mine called "Mexican death" on the cover.
What software couldn't you live without?
I only remember things of my life related to Flash. I talk to my psychoanalyst in ActionScript…
What projects do you have in the pipeline?
We have quite a lot of projects. We will soon update our portfolio, shwoing some projects for Spanish prestigious brands and some little personal projects.
Who do you rate as being the top 3 design companies?
I generally like Big Spaceship, North Kingdom and Group 94. But in motion graphics I prefer Lobo, PostPanic and Digital Kitchen.
What effect on traffic do your new designs have?
There are not enough designs of ours yet on the web, though, when we won the FWA, and other prizes, because of "Javier Ferrer Vidal" web, we fear that, perhaps, the server would not be able to hold the traffic!!!
Who is your target audience?
There is no specific target audience for us. We think our work is to be offered to a wide range of customers. We are wide open to any type of idea, suggestion, project, etc...
What area of web design lacks the most?
Standardization. The high range and variety of systems in which a web can be seen: so different screen resolutions, problems with special characters, Flash player 6,7, 8... 9! It is a lottery...
What did your very first site look like? Is it still online?
I began to draw five years ago. I drew as a four year old boy. I wanted to create a comic online... and finally I created more than 600 one-joke-episodes in my free time. I used Flash to do it.
Later I made 13 underground Flash animations called "Bob y Hus". All that was made with a very low technical level, but they were successful in Spain and Latin America... Strange!
Is it still online? Maybe, you could find this, if look for it on Google.
Have you written any books, if not do you plan to?
No, I have not. Perhaps I will do some day. My partner Jesus is writing one. It is a story about a student. It will be a best seller. Sure!
What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?
I would prefer not to remember it... It was a web for a Theme park that I did for the company where I worked before "Medios y Proyectos".
The client forced us to change everything, several times, and the timeline of the Flash project became horrible and horrible. It was like movieclips came to be alive. The result is... I am not going to show you the URL!
Do you think Flash is here to stay?
Yes, I believe it. It is certain that better tools will arise, but, in my opinion, its basic concept (combining programming and animation) will remain endless.
What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?
It is a strange idea, but, I believe that talent comes from inside.
If you are able to design, you discover it and will make the effort... you will be a designer. Studying it is only a part of the way. Optional, indeed!
When your company was just getting started, what did you find was most effective for getting new clients?
We are living in a small town where nobody knew of us. To start with, we had to offer brand new projects at low costs.
We thought it was the only way to work when having no contacts. It is not pleasant when working hard for little money... Do it! But not for a long time.
How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?
I always liked to program, so ActionScript seemed wonderful to me. Tutorials have been my best ally. And F1key is great! Really! I recommend to the newbies that they do not neglect the most technical part of Flash.
With respect to the design, the only thing that I could recommend is self-criticism. I think that in design, if something seems not correct... Sure! It’s not correct. Try to find out why and correct it! (If the deadline allows it, of course)
What is the most expensive thing you've bought in the last week?
A box of thumbtacks. I’m not an interesting person.
What type of overcoat do you wear when Flashing, basically are you a labels man?
I am not a fanatic of the clothes... I would prefer to be like a bear, to have all the body covered with fur and not to need clothes... or as a crocodile... hummm… it’s a difficult choice.
Any parting shots or pearls of wisdom?
Never publish with the lastest version of Flash…
It's been a privilege, thanks very much.