.

There are so many opportunities for us to create new ways of communicating and interacting - we need to encourage our clients to innovate more often.

Please give us a brief bio of yourself.

Gav has worked with creative partner and wife Gemma since 1996. He's been nominated for a Best Director BAFTHe helped Snow Patrol on their way to the top. He's hung Paul McCartney up on wires.

Gav & Gemma worked at numerous offline ad agencies before moving to glue London in 2002 where they became glue's most awarded creative team. They joined Republic as senior creatives in March 2005, tasked with re-invigorating the creative department.

They became joint Creative Directors of Republic in February 2007.

He likes people he works with to have fun, and making things that are new and different.

What do you do for inspiration?

Play with my baby daughter.

Please list 3 of your favourite sites.

http://www.last.fm/

http://www.neave.tv/

http://www.gettheglass.com/

What do you regard as being your biggest achievement?

My baby daughter…

What software couldn't you live without?

iTunes

What projects do you have in the pipeline?

More sites for Mercedes-Benz, new work for BBC Radio 1, an exciting new use of Facebook and some ‘real world digital’ (i.e. not web-based) for O2, plus some great ideas for Playstation.

Who do you rate as being the top 3 design companies?

There are a lot of companies I respect tremendously, but here are three to be getting along with:

http://www.hi-res.net/

http://www.universaleverything.com/

http://www.thebarbariangroup.com/

Who is your target audience?

All sorts! Lots of our clients want to target young adults – people with a lot of disposable income. But we also speak to small businesses, ‘silver surfers’, students and people with families…

What area of web design lacks the most?

Consideration of usability. Conversely, there are not enough truly experimental websites out there – in other words too many websites are carbon copies.

There are so many opportunities for us to create new ways of communicating and interacting – we need to encourage our clients to innovate more often.

What did your very first site look like? Is it still online?

Our very first commercial site was built in HTML using Dreamweaver and it promoted a management training company. Visually it was fairly slick but the code was awful!

Have you written any books, if not do you plan to?

Yes – unfinished :) and Yes, I plan to write more - but not about websites :)

What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

www.a-to-s.co.uk was really pushing the limits of flash at the time we made it.

Do you think Flash is here to stay?

It’s not the most efficient or versatile software – but who knows how it will develop. It has become a standard so it will certainly not die out in the near future.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Absolutely. Real experience is much more valuable than being lectured.

When your company was just getting started, what did you find was most effective for getting new clients?

Be yourself. Don‘t expect to get along with everyone. Just be a pleasant human being and don’t be arrogant.

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

I’m not really a Flasher I’m afraid!

What is the most expensive thing you've bought in the last week?

A bottle of wine at a restaurant. It was my wedding anniversary so I didn’t care how much it cost!

What type of overcoat do you wear when Flashing, basically are you a labels man?

Not really, but I like brands like Howies, WESC and Analog

Any parting shots or pearls of wisdom?

There’s always more than meets the eye

It's been a privilege, thanks very much.

Slainte Mhath! (Good Health)


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