.

Watching my 5-year old son inspires even more, it's great to see how he tackles difficult things in his own simple way and how technology already has quite an impact on his life.

Please give us a brief bio of yourself.

I was born and raised in Belgium and celebrated my 30th anniversary earlier this year.

My economics degree and marketing master make me an atypical multimedia guy I suppose, but I ended up at B.U.T back in 2001 as project manager and from that time on I know I'm in the right business.

Having become general manager in 2004, my goal was to spend more time on the path forward and the external image of the company, but the only time I spent on this has been during the weekends and during some lonely nights ... SOooo many projects ;-)

Although I'm no designer or programmer myself, computers have been around from my childhood, I remember how proud I was when I 'designed' my own DOS startup screen with links to my PC games - that must have been my first and last own creative achievement.

What do you do for inspiration?

Browsing the web definitely inspires, watching MTV as well. There are so many good ideas and creative people out there that it is a real challenge to stay in touch with what's cool and what's not.

Watching my 5-year old son inspires even more, it's great to see how he tackles difficult things in his own simple way and how technology already has quite an impact on his life.

Please list 3 of your favourite sites.

The first one I visit every day is an easy one :-) www.thefwa.com Far from an original answer - I admit - but the truth.

www.youtube.com definitely ranks second, incredible what kind of stuff people all of the sudden want to share with the rest of the world!

The third one, well, let's go for www.gettheglass.com - it's not a site I visit regularly but it is without any doubt the best combination of an original concept, slick design and great humour (I am dying to know what kind of budget they spent!)

I'm too humble to mention our last site for DuPont in the top 3 of course, but I'll put the link here anyway, you never know :-)

What do you regard as being your biggest achievement?

Professionally speaking, I would say helping B.U.T grow from the 22 people who were here when I started 6 years ago, to the 40 people we currently are while staying financially healthy and maintaining our down to earth mentality.

What software couldn't you live without?

Outlook! Take away my too many e-mails in too many folders and I'm lost. It even got a new dimension with my new little friend (HTC TyTn) so I can now e-mail no matter when and where I am. My wife hates it ...

What projects do you have in the pipeline?

In the multimedia division, we have 2 cool websites in the pipeline, due to be released in September. Also some interesting e-learning and offline Flash presentation projects, some of them with greenkey video insertion.

The print design division is, amongst others, working on a completely new corporate identity for a recent client and the video division has a number of TV commercials in the pipeline.

In the pipeline for two years already, is the redesign of our own website. It still does what it needs to do, but it's getting time to revamp it. Unfortunately it has been pushed back by clients' projects time after time...

Who do you rate as being the top 3 design companies?

I discover new ones almost daily, lets' stick with FI, The Mill and Big Spaceship for now.

And let's not forget to mention that I have a great design team here at B.U.T, one by one unique individuals with their own creative idea on each new challenge.

What effect on traffic do your new designs have?

Our designs make people stay on a site or in a presentation, video, brochure after the first glimpse.

But design isn't everything, we are strong believers of the fact that content is key. Sexy and intuitive designs make non-sexy content easier to digest and retain people's attention much longer.

Who is your target audience?

We focus mainly on B2B customers, large international companies that need a cross-media content partner to develop marketing or training communications material.

Preferably the ones with the open-mindedness to accept new ideas and the money to pay to have them realized ;-)

What area of web design lacks the most?

I still see a lot of visually very appealing sites without a good concept, they will not stay in visitors' minds for long.

Have you written any books, if not do you plan to?

Never say never, but I haven't done so yet and I don't plan to do so in the near future. Maybe when I'm old and gray.

Do you think Flash is here to stay?

Definitely, I don't think that Flash will disappear soon - it has become THE tool although it still has quite some shortcomings.

Nevertheless we keep a very good eye on the market, to be sure we don't miss out on what's next - like Silverlight or Ventuz for example.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

You can get into the field without school knowledge, but I still think it's good to have the 'scholar' background.

In the end, what counts the most is proving yourself in the real world and that's when you only really start to learn things.

What is the most expensive thing you've bought in the last week?

It must be my wife's new purse, I aim to please ;-)

Any parting shots or pearls of wisdom?

Yesterday is history, tomorrow is mystery. I didn't think of that myself, but it is so true!

It's been a privilege, thanks very much.

The pleasure's all mine, see you next time!


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