My name is Felix Nielsen, like the Danish prince! Yes it's true a prince is named after me (well not likely).

Please give us a brief bio of yourself.

My name is Felix Nielsen, like the Danish prince! Yes it's true a prince is named after me (well not likely). I'm 24 and currently living in Copenhagen, Denmark.

I'm a Flash developer and Interactive designer at the company In2media, a 12 year old dot com crash survivor. In2media is a Flash focused company that is really taking off. We have gone from 7 employees to 18 employees now.

Before In2media I was at a company called Subsero, where I had my first real working experience with Flash. I was an intern (later hired) and the only Flash developer in the house. It was a big learning experience that taught me how to be a better problem solver and how a company really works.

What do you do for inspiration?

When I'm not at work, I usually go for a workout at the gym, take a spin on the bike along the seaside, -very peaceful and inspiring,- chill out with my friends or spending time with my beautiful girlfriend.

And when I'm on the job, I always turn to my music to get me in the right "out of the box" mood. I can listen to the same number all day. I can switch from heavy metal to some smooth John Legend/Thomas Dybdahl tunes or just listen to some background lounge music. All depends on what state of mind I wanna be in.

Motion pieces and innovative commercials are also a major inspiration source in the working hours.

Please list 3 of your favourite sites.

I do change my preferences a lot, but to split it up a bit.

For inspiration and just to be on top of what's going on, I go to:



http://danskdynamit.com (danish design/fachion/motion/Flash portal)

And just sites I like right now, (changes daily/weekly):

http://www.rhythmoflines.co.uk/ (Nice to see papervision3d in action)

http://www.ethanhaaswasright.com (time wasting site, in the good way)

And although its an "old" (couple of months) site, it still blows me away, that a studio did a site like this for themselves, amazing!


What do you regard as being your biggest achievement?

Doing things my way. And being respectful to people along the way.

What software couldn't you live without?

Flash, most def! Flex and Processing is also beginning to be in my daily routine. Processing is such a great experimentation program.

What projects do you have in the pipeline?

We´re about to do a full Flash shop and a remake of one of In2media.dk´s older cases with papervision3d (and all the fancy whistles!) ;) And a couple of smaller sites, always fun to do.

Who do you rate as being the top 3 design companies?

I really love Big Spaceship. They keep on launching impressive cases, ex: http://www.hbovoyeur.com/ I wonder what the budget on this one was?

Group 94 never lets you down.

And North Kingdom, for the simple fact that they made http://gettheglass.com

What effect on traffic do your new designs have?

Off the rickta! Off the rickta! OFF the Rickta! OFF THE RICKTA!! Steady, are you ready!? ... Well it usually results in a lot of hits :)

Who is your target audience?

People with an open mind! Luckily we are seeing more and more huge projects made successfully in Flash.

What area of web design lacks the most?

The web is still an underrated player, there are still many advertising agencies that don´t really look for the web to plan out a campaign. Luckily we have sites like YouTube and MySpace that brings attention to the endless opportunities that the web offers.

What did your very first site look like? Is it still online?

My first site was a Flash site for a Diablo 2 clan, lucky for me, it aint online anymore. I made it with Flash 5, and after that I didn't do any Flash work for about 2 years.

When I started school Flash didn't have my attention, strange enough...but luckily I had to do some Flash work later that school year, and Flash has been my chosen tool ever since.

Have you written any books, if not do you plan to?

Not in this point of time.

What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

The toughest thing I did with Flash, was right after I ended school and Subsero to start at In2media, February 2005 as a Flash developer.

I came from a - z in no time and had to learn so many new thing real quick. It has been a sweet journey, and Im looking forward to the following growth of the company in the future.

Do you think Flash is here to stay?

I do think that Flash is here to stay. And with Microsoft launch of the WPF (Windows presentation foundation) I only think that Flash will improve even more.

It's good to have some competition, I only hope that the "standards" wont get even more "messy" than it is now...

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

I definitely think that you can work without an education in this business; there are many examples of crazy talented people in our business that haven't opened a single book. But I do think that you will gain much more if you combine talent with the right education.

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

I love to read books and simply have a lot of patience. I think that if you are dedicated enough you will get far.

And try to do as much Flash experimentation as possible.

What is the most expensive thing you've bought in the last week?

I just bought AppleTv, loving apple! I do hope that Apple will open it up a bit.

Would be really nice to (without hacks) plug in an extra hard-drive in the USB and to install third party tools. Hopefully it will happen soon.

What type of overcoat do you wear when Flashing, basically are you a labels man?

As little as possible ...

Any parting shots or pearls of wisdom?

Love what you do, - and do what you love!

It's been a privilege, thanks very much.

Hey it's been an honor. Like we say in Denmark, "Klog mand tisser ikke mod vinden" (In english; "Wiseman never pee against the wind") haha... Keep it fresh!

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