I often feel saturated by the huge amount of daily information that we are getting nowadays.

Please give us a brief bio of yourself.

I am an engineer focused on interactive applications development and information design. I started to work as a freelance in 1999 and I have a personal site called jocabola.

I am a developer with a sense for motion and graphic design, and I like to pay attention to details. I am also collaborating with the Shift magazine, writing about some events and exhibitions.

I was born in 1976 in Barcelona and grew up during the 80s "computer revolution", when the first computers and game systems were introduced into the consumer electronics. My first machine was the Philips Videopac G7000 and

before having my first PC, I got an Amstrad CPC 464, which introduced me to Basic programming.

By the end of 2006, I founded Mocoro together with Hugo Ahlberg, a interface designer formed at the Hyper Island school.

Hugo has a very good understanding of technology, which makes our development work very smoothly.

What do you do for inspiration?

I personally like to leave the computer for a while at least once or twice a day. During these moments I am able to solve some problems or get ideas due to the perspective change.

I often feel saturated by the huge amount of daily information that we are getting nowadays. It is important to know what is happening, but it's a huge investment to be filtering what it is interesting from what is not interesting to me.

Sometimes I fail at that task, so I might miss good stuff while keeping focused on less interesting stuff.

Please list 3 of your favourite sites.

NID Gallery - Pretty old and still amazing interface concept / execution.

OurType - Great application.

One Hour - Never spent so much time in a website, it is beautifully immersive.

What do you regard as being your biggest achievement?

Founding Mocoro is still in process, but I am sure in some years I'll look back and I'll feel happy about being able to do it.

What software couldn't you live without?

Quicksilver & TextMate. Without Quicksilver I wouldn't be able to use my computer anymore. TextMate is simply awesome.

What projects do you have in the pipeline?

A portfolio for a German designer, the relaunch of http://aaaid.net and we would love to make a significant update at Mocoro.com

Who do you rate as being the top design companies?

Thinking about interface, these are my current favorite ones:

Group 94

tha ltd.

Who is your target audience?

It definitely depends on the project, but generally maybe people at the age between 20 and 40, often related to the design world...

What area of web design lacks the most?

It is very difficult to find talented people in general, but is really hard to find good developers with a feel for design.

Project managers with real production experience and good technical skills are also not easy to find.

What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

This question is really difficult to answer. While I was freelancing at Fork Unstable Media Berlin, Hugo did his internship there. That's how we actually met each other :)

We both worked together on the adidas tennis website. I remember the hard time I had building the navigation. Today I could build it much better and a lot faster!

You keep learning and evolving all the time. In the same way, something like Cicatriz Clothing would have been very difficult for me to program three years ago.

So coming back to your question, the adidas tennis website was probably the toughest thing I ever programmed if I see it in the context (my programming skills at that time), but I think the Cicatriz website is technically more complex and complete, although it caused me less, really less, pain.

Do you think Flash is here to stay?

Well, let's see what happens with Microsoft's Silverlight in the future.

Nowadays, it is hard to imagine Flash is going to die. The user base, the amount of agencies working with Flash and the huge OpenSource community make Flash really alive now.

Competition is good, so the hope is that Silverlight will push Flash to be better.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

In general, I think education is very important. A very good example is to see all the great professionals that are coming from the Hyper Island School nowadays.

But there will always be these kind of very special people that are able to learn absolutely anything by themselves. Great minds that give you these strange feelings between admiration and jealousy.

When your company was just getting started, what did you find was most effective for getting new clients?

We are still somehow building Mocoro, but a very good way is to get FWA awards ;)

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

I have been working since 1999 (started in 2000 with Flash 4). I think you have to be lucky to get involved in interesting projects which push and motivate you to go further.

The programming learning curve can be really exponential during the first 5 or 6 years. I think you should never give up.

Complexity is often just a sum of simple things that you need to correctly identify. This sum of very simple things, and their connections, make things look extremely complex and almost impossible.

So think first, look for patterns, identify cells, connect cells together and then code every little part with love :)

What is the most expensive thing you have bought in the last week?

Good wine and food. I really enjoy cooking and eating nice food.

Any parting shots or pearls of wisdom?

Keep it simple.

It's been a privilege, thanks very much.

Thank you very much!


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