If you saw the FWA Propod-ad video-clip of a monster crash; well that was me breaking my pelvis and hip. Man down!

Please give us a brief bio of yourself.

Hello! My name is Stephen Martin, and I hail from the Emerald Isle, Ireland. I am 28-years-old, and currently reside in New York City.

I have lived in many places while working directly or indirectly for FI, including: Dublin, Zurich, Stockholm and currently the Big Apple. We opened the doors to FI – NY 2.5 years ago.

I am the Executive Producer, which is a rather cool gig wherein I get to work with amazing people and projects on a day-to-day basis.

Outside of work, I love to snowboard and surf! With the winter rapidly approaching, I am hoping to avoid a replay from our last FI-Ski-trip. If you saw the FWA Propod-ad video-clip of a monster crash; well that was me breaking my pelvis and hip. Man down!

What do you do for inspiration?

There is heaps of stuff to be inspired by at work; of course, I am not sure where to start or what to bore people with. When you work in a creative atmosphere, someone is always sharing something cool and inspiring.

I love to see people pull amazing tricks on the snow or surf. Broken pelvis and hip aside, I always strive to get the same big air! The pros and lunatics alike inspire me to get better.

I love to cook, so when I eat something nice in a restaurant or one of my mates cooks up a beauty, I try and take some inspiration and an apply that to my cooking style.

Please list 3 of your favorite sites.


(Not just saying this, promise.)




(As for how the site looks… let’s just say I like this one for its great personality.)

What do you regard as being your biggest achievement?

I work every day with the notion that my biggest achievements lies ahead of me. To date, I feel a tremendous sense of accomplishment with opening our New York office; it was a massive undertaking. We essentially landed in the city and started cranking to get the right location and people.

It is rewarding to take a step back and see where FI - New York is today and how we have grown.

An up-and-coming achievement is the launch of a project code named ‘Propod’. We are all really excited to see how this goes, and I know once that is out the door there will be a huge sense of accomplishment throughout the company. Go check www.propod.com to get more info!

What software could you not live without?

Could not live with out the Office Suite for obvious, producing reasons :)

What projects do you have in the pipeline?

The last month has been extremely exciting for FI. We picked up some amazing clients, but mum’s the word (you have to love them NDA’s - sorry!)

We have been working on a lot of Flash / Flex applications for Time Warner Cable. They have been incredible to work with. We just finished up a first phase of the DVR project and will hope to launch in early 2008. It is a serious undertaking!

Who is your target audience?

Mom, Dad, Grandma, Teenagers, Dogs, Cats… it depends on the project, but we target everyone. Today, everything must be created with usability in mind. If you are delivering a true interactive experience, it is impossible to ignore any demographic.

People think Flash is the number one demographic-shunning-felon, but like any other technology, if Flash is used properly people will not know it is Flash.

What area of web design lacks the most?

Without question, execution. There is no short supply of great design and ideas, but the execution of those ideas for the end-user is deficient. That is the struggle and reality we have to work with. FI strives to push the limits of our technology daily.

What did your very first site look like? Is it still online?

It shall remain lost in the webosphere; I don’t want to negate the credibility of myself, FI or the FWA :)

Have you written any books, if not do you plan to?

No, no books, nor is there a plan to write one. I would not know what to write about, any ideas?

Do you think Flash is here to stay?

Its got great potential, a bad rep and is in an extremely competitive field. I would think it is here to stay around, but there is always going to be something new around the corner. I like Flash’s chances, particularly if it continues to become a component for web design, as opposed to an end-all solution.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Absolutely! A lot of the designers I know, and who work here are just naturals. Education has inherent value, but it is that extra couple of percent that cannot be taught; talent, work-ethic and passion are often innate values.

When your company was just getting started, what did you find was most effective for getting new clients?

I think we ‘stretched the truth’ a little back then, and it seemed to have worked out well. We had a damn good site at the time, it was buzzing around the forums, etc. Like success breeds success, good clients breed more good clients.

What is the most expensive thing you have bought in the last week?

Diesel Jeans - $260, the next day our Business Director was wearing the same ones citing they ‘fell off the back of a truck’ for $50…

What type of overcoat do you wear when Flashing, basically are you a labels man?

Wow, I was not expecting this question. I do like some certain labels, cool industrial wear like G-Star Raw, Diesel etc…Also I have a ton of Billabong and Quicksilver. I have a respectable stable of Con’s. At the end of the day, it’s all about making the ladies say wussup, right?

Any parting shots or pearls of wisdom?

Hmmm, words of wisdom…. Maybe I should be asking the audience the same question.

It has been a privilege, thanks very much.

It’s a pleasure Rob, keep up the good work…


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