I don't think we're using the resources we have the best we could most of the time. It's like a print designer not knowing about the printer possibilities/limitations.

Please give us a brief bio of yourself.

My real name is Ricardo Cabello. I've been working in this sector for a bunch of years already, first in Barcelona, where I'm originally from, and later in London, where I moved to look for better opportunities and better use of my skills.

Since the beginning I've been moving from developer to designer roles in each company, which I believe helped me a bit, not only for being a better designer, but also for being more creative when developing.

After working 3 years as Senior Designer for Spring Digital I decided to move on and started to work as a freelancer under the name of Mr.doob.

Then all the Flash 3D boom happened, and thanks to that, nowadays I'm working as rich media developer at Hi-ReS!

What do you do for inspiration?

I don't do much really, I browse the internet, and check out some design books from time to time, but I already have too many things on the to-do list, that any new project/idea is even annoying.

Please list 3 of your favourite sites.

The only site I visit everyday is netvibes, once there I follow LOTS of feeds/sites.

Things have changed I think, years ago this question would have been answered with sites like k10k, surfstation, computerlove... I also visit from time to time fwa, tho, did you ever think about setting up a RSS feed? ;) (Editor's note. Try this on for size http://www.thefwa.com/sotd/fwa_sotd.xml)

What do you regard as being your biggest achievement?

Probably the fact of moving to London on my own and getting a company to hire me with a ridiculously poor level of English.

What software could you not live without?

Adobe Flash obviously brings the food at home. But little apps like Irfanview, winamp, FileZilla and pidgin, makes the days easier.

What projects do you have in the pipeline?

As personal projects, I'm currently working on the new version of xplsv.tv, a project I've been running for a couple of years already. Also, some little projects like phodoob should be going open source in a few weeks.

On the commercial side I've been doing a very interesting project for Arcww for a while that should be getting released in a few weeks, can't give any details tho. Same thing with the projects I'm working on at Hi-ReS!

Who do you rate as being the top 3 design companies?

The top 1 for me will be always tha ltd, it's amazing how they can mix always fresh and clever designs/navigations with really good coding.

The second one is Hi-ReS!, and now that I'm there, I better do my best to try reach the number 1 ;)

As for the third one, I also follow very closely any work done by the Russians at Park Studio.

What effect on traffic do your new designs have?

Random effects. StumbleUpon does really weird things to my stats.

Who is your target audience?

Anyone that wants to be my audience I guess.

What area of web design lacks the most?

An incredible amount of web designers out there would do much better if they had a bit of knowledge of what it's possible on the dev side. Even knowing a bit how the graphic file formats work internally.

I don't think we're using the resources we have the best we could most of the time. It's like a print designer didn't know about the printer possibilities/limitations.

What did your very first site look like? Is it still online?

I don't think you want to see it, but there was a lot of 3D images on it. Luckily it is not online anymore.

Have you written any books, if not do you plan to?

I haven't, no. And I don't feel too attracted to do so, I find it hard enough to write posts in to my blogs.

What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

Before Hi-ReS! I never had the opportunity to do complex flash works. My first one there was Nokia's Meet your city, which took me and Theo a couple of months.

Do you think Flash is here to stay?

I think Flash is going to stay around for a long time. But it will be interesting to see how does it get affected with Microsoft's Silverlight in the future. Still early days for, but I got the feeling it will shake things up eventually. They better get someone to do really nice demos with it soon...

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

I certainly didn't have any specific education, and I think I'm in the field ;)

When your company was just getting started, what did you find was most effective for getting new clients?

That's an interesting question. Since I started as a freelancer, in all the companies I worked for they always had a big new business team calling people all the day.

When I was going on my own the last thing I wanted to do was to call people for selling my services, so I tried a different approach. To work on something new, something different, even if for doing so I had to stay one month at home just working on it. And, in the end, it worked very well, now instead of going after the clients, the clients go after me. Which is cool.

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Everything I know it is because I spent days and nights trying to learn it by myself. With patience, practice and reading other people's codes. On the other hand, I've been quite active in the demoscene for years, which is where I've learned most of the tips and tricks I know.

What is the most expensive thing you have bought in the last week?

I was trying to get a Mirra because Carlos recommended it to me, but it will still take a while, so.. checking the records...

A retro fan heater will be the most expensive thing.

What type of overcoat do you wear when Flashing, basically are you a labels man?

I don't speed much money on clothes, I wear whatever is not broken yet.

Any parting shots or pearls of wisdom?

The Doob part of Mr.Doob has nothing to do with drugs. Just so everyone knows.

It has been a privilege, thanks very much.

It has been an honour, thank you!


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