We also won the national pitch for the Royal Family in Norway and that's my favorite once it comes to explaining to my grandma what the hell I'm doing.

Please give us a brief bio about yourself.

Kjetil Wold, 35 Creative Director and co founder of Bleed design agency.

Have worked with clients like PepsiCo, Sony psp, Ikea, Alu, Diesel and Levis + +.

Exhibited in galleries around the world, most recently at Art Basel Miami and the Helvetica 50 project from Blanca.

Been involved in setting up a design store and published the book Youngblood on the Gestalten Verlag. Numerous awards, have a lovely wife and a daughter.

What do you do for inspiration?

I try to not being inspired, that's when it most often hits you, and carry a camera to try to catch the moment.

Please list 3 of your favorite sites.

Right now it's a finished fashion story made by Bleed for Hintmag.com and our own arne-carlos.com site, it's a beauty.

One we haven't been involved in but really is a winner is orange and the idea about good things should never end.

What do you regard as being your biggest achievement?

Managing the company and still being married with children. Work-wise I think a job done for the Oslo Philharmonics rates on top together with being awarded every year since I got into the business.

We also won the national pitch for the Royal Family in Norway and that's my favorite once it comes to explaining to my grandma what the hell I'm doing.

What software could you not live without?

For years I have been addicted to Illustrator and I still have a strong and crazy relationship with it.

What projects do you have in the pipeline?

Just launched a small project for hintmag.com called Bright Angels, it's small but nice and we are doing a great project for pepsimax.no, and we are also launching a site for an architect's company called Snohetta, at snoarc.no.

Who do you rate as being the top 3 design agencies?

At the moment I find www.experimentaljetset.nl, www.culturaldomain.com, www.fromkeetra.com, to be interesting agencies/persons with a lot of attitude in their work.

What effect on traffic do your new designs have?

We have developed good tracking on interface usage and monitoring the traffic on our sites and of-course it varies but it has always increased!

Who is your target audience?

We work with clients who would like to challenge the borders within their business segment and focus on communication that pushes the brand into new areas and strengthens the position of the brand.

We would love to do more high end fashion online, but we also like to do whatever shows up as long as it allows us to do great work.

What area of web designs lack the most?

I still think we can push new user experiences and different ways of exploring visual content, as the medium develops we will see never thought of solutions that will blow us away. And spam mails are an area where design could catch up bit....

What did your very first site look like, is it still online?

It was a photography site runejohansen.com, it had a terrible polka song playing and all the design was hand knitted by a girl from Finland, I still think it's online.

Have you written any books? If not do you plan to?

Bleed has published the book, Nordic Youngblood thru the Gestalten Verlag, but it's some years ago now. I would love to write a book on the subject of communication through design.

What was the toughest thing you ever did with flash, how long did you spend on it? Is it still online?

The toughest thing, it's hard because Flash keeps on being updated and new possibilities and methods are constantly being developed, and these days our flash developers are miles ahead of my skills as a creative director.

Do you think Flash is here to stay?

Definitely there's no way we're surviving without it, so keep up with the updates and the future will be bright.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

I think that if you have the talent and spend enough time on developing your skills, anything is possible today, using the online world to build your skills together with the ability of thinking new thoughts, it's available, but it helps to spend some time at school and it's fun and a good way to meet others who can challenge your ideas and skills.

When your company was just getting started, what did you find most effective for getting new clients?

Investing in a nice office, being able to talk about your work, and getting some show off cases that made it to the papers and talk of the town.

How did you learn so many flash design skills and techniques and can you offer any advice for newbies?

There is just one piece of advice, live it, learn, use it and keep on adapting new skills. Remember that everyone can learn to produce, it's the ideas that are unique.

What is the most expensive thing you have bought the last week?

A pair of black jeans

What type of overcoat do you wear when flashing. Basically are you a labels man?

I'm wearing a black t-shirt from a misfit concert together with black anti-Sweden jeans, I don't know if it makes me a labels man, but i like labels.

Any parting shots or pearls of wisdom?

Try to get enough sleep........

Bleed