.

I'm a fan of all the WEFAIL sites. They're a bit like internet punks, but virtuoso punks.

Please give us a brief bio of yourself.

I began my career first as a webdesigner, then as a video designer. For the past three years I have been working as a creative director. We created this post, which falls half way between video and interactive production, with a view to writing and producing projects.

What do you do for inspiration?

I spend hours and hours on the web, in front of the TV or wandering around shops or museums.

If this doesn't work, I get (a lot of) inspiration from what I find on FWThe website http://www.bannerblog.com.au/ is also pretty interesting as it showcases effective and simple designs, where the message is relayed by the interactive dimension itself.

I get the feeling that going out and looking for inspiration away from your computer screen can also be quite useful, as can discussions with end users who don't work in the profession.

Please list 3 of your favourite sites.

Well, if we don't include flickr, vimeo, ffffffoud and twitter. my choice would be 3 amazing sites, which I hope will stay around forever:

It's starting to date a bit (2006) but I'm still a fan of:

http://www2.absolut.com/rubyred

It's the story of a grapefruit that discovers the meaning of life when it teams up with Absolut. All this, in a musical comedy with several episodes. I really enjoyed looking at this site and that, for me, is the key issue.

http://www.wefail.com/eminem/ (2005)

I'm a fan of all the wefail sites. They're a bit like internet punks, but virtuoso punks. But here you have an interactive musical clip that perfectly combines linear writing with its interactive dimension.

And more recently:

http://www.uniqlo.com/collection

The latest UNIQLO website is really good. It's become a tradition for them to create entertaining pieces of art. Looking through all their collections is good fun. You get the feeling that with every new collection they grow in maturity.

What do you regard as being your biggest achievement?

For Lacoste future and Lacoste-red, our client trusted us to come up with an exclusively online package and not just a variation on an existing campaign.

The results have been very good, both in terms of looks and visibility. What gave us most satisfaction during these projects was to have been able to work constructively with directors and producers from the film industry such as Telecreateurs, Akama and Mathematics.

What software could you not live without?

I think I could live very well without any software at all.

Who do you rate as being the top 3 design companies?

Well, if we don't want to mention WEFAIL again. I guess I should highlight the really original companies:

North Kingdom puts together real masterpieces. Every new website produced by North Kingdom raises the bar a bit higher: in France it was several years before we saw a website of the quality of Vodafone future vision; today, the Swedish army site is redefining current web standards.

The execution is perfect but the interactive writing is also taken to a very high level. They get to collaborate with really good agencies. This is something we don't see too much of in France at the moment. The result is that they produce original and sophisticated work, derived from advertising concepts that are perfectly suited to the internet.

Hi-res, is also producing fascinating campaigns, on and offline.

And then I'm always keen to see the latest work from http://www.resn.co.nz and Red Interactive Agency: http://ff0000.com/

There are also two or three directors whose work I've been following for a long time, who exist in their own universe and are keen on telling stories, a bit like web authors: people like Vincent Morisset and Pierrick Calvez.

What effect on traffic do your new designs have?

Their aim is to attract the web users' attention; if our site is cool, they'll spend a couple of minutes looking at it, otherwise, not only will they click away from it straightaway, but they will bad mouth our client.

We try to create and highlight pathways: from banners to the website, from the site to a more direct relationship with the client. The pathways must be sufficiently entertaining that people using them will enjoy getting information and are willing to leave feedback.

What area of web design lacks the most?

There is maybe a bit too much competition between traditional advertising agencies and web design agencies, at least in France. Web design is still perceived as the poor relation of communications . although most major groups are now demanding a switch to digital communications.

I hope that in the coming years we'll see projects that are the result of a constructive dialogue between advertising agencies, film production studios and web agencies.

Apart from this, I would be interested to explore author web design a bit further. I mean more narrative productions that don't necessarily arise from advertising.

A few years ago, 1H05, created by Pierrick Calvez, made a real impact on me. I would love to see more sites of this type being developed on the web.

What did your very first site look like? Is it still online?

It was terrible and it no longer exists.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

I don't know much about design/graphic schools, either in France or Europe.

In our company, a lot of people in our team take the work/study route, such as the Gobelins programme where they spend a week in companies and a week in college, working on their own projects.

I get the impression that a lot of people in our field are self-taught; it must surely be quicker to do a design course, but when I read your previous interviews, there seem to be a fair few stars in the profession who haven't necessarily been through design school.

It has been a privilege, thanks very much.

It has been a privilege, thanks very much.


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