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Making great things is not easy. Do not fall in love with an idea; keep pushing it to see where it goes, and if that place is to the waste bin, then starting over is smarter.

question Please give us a brief bio of yourself.

I am responsible for the creative direction and execution of large-scale initiatives at Huge. In my role, I collaborate closely with the visual, copy and interaction teams to develop concepts and strategies for some of Huge’s clients, including Google, Target and Gucci. I have 14 years of experience in art direction, specializing in building well-known, consumer-facing brands and extending engagement through traditional and digital media.

Prior to joining Huge, I worked at SapientNitro as an Associate Creative Director, where I collaborated with clients such as Coca-Cola, Sprint, Yahoo!, Disney, Logitech, Nissan and Sony. In addition, I’ve developed creative solutions for clients such as Nike, Acura, Toyota, Chrysler, Microsoft, Sony Pictures, Nokia and Warner Brothers. I received my BFA in Graphic Design from California State University, Fullerton. I live in Brooklyn with my wife and dog.

What do you do for inspiration?

Like most people I try to immerse myself in great thinking. For inspiration I go through books, museums and websites, in a variety of fields such as design, fashion, music, and interaction.

How many hours do you work each week?

60

How do you relax or unwind?

I spend time with my wife and pooch.

If you weren't working on the internet what would you be doing?

I've always wanted to design physical products, so I'd probably be a product engineer.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

My favorite part of my job is spending time with the great people I work with trying to come up with really cool shit. The fact that I get to think about different brands, audiences and projects everyday makes it so that I never get too comfortable in what I am producing – I am always trying something new and pushing my creative limits.

The hardest parts of my job are the things that are the furthest away from the work: timesheets, responding to emails, staffing, and all the things you really need to do to make an agency work. When I get stuck I try to remove myself from what I am working on in order to get a fresh perspective. I put the work down and go do something else for a while, and hope that will lead to a new direction.

What's the longest you've ever stayed up working on a project?

I have stayed up three nights in a row. The first night I tend be to okay without sleep, but after that I degrade - the headache gets worse and then I get a bit loopy.

What software could you not live without?

For me it's the basics: Photoshop and Illustrator.

How many projects does your company juggle at any one time?

There are a lot. For me it comes down to individuals and how many projects they can juggle at a time. If producing the best work possible means working on just one project, then that is what we’ll do.

In terms of software, is there anything new you have been playing with lately or that has impressed you?

I feel it is less about the size of the audience and more about understanding who they are. Being able to understand the target audience will lead to great design and ideas.

What did your very first site look like? Is it still online?

The very first site that I designed was for Disney’s Hercules, the TV show. It was designed for 640x480 and had a seamless tiled background and looked like a cartoon version of ancient Greece.

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

Using all mediums to solve problems is the only way to solve them. The problem is not solved by an execution, it is solved by true user insight and adapting to what that is.

Do you think Flash is here to stay?

I think the use case is only going to get more specific as time goes on.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

I don’t think it is a necessity for everyone; some of the most talented designers that I have worked with either did not go to college or dropped out.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Making great things is not easy. Do not fall in love with an idea; keep pushing it to see where it goes, and if that place is to the waste bin, then starting over is smarter.

How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

At Huge we hire designers first, and if they have digital experience all the better. But we look for craft and eye first, then experience second.

What would be your ultimate vehicle to travel in?

- Definitely a 70’s van.

How do you keep your finger on the pulse of the latest web trends?

I follow Justin Bieber on Instagram.

What does the future hold for your company, or you as a person?

Just trying to do really smart work and drive great design and ideas in the right channel. For Huge it is more about the right solution with the right client partner, so I am excited to broaden our capabilities by working with some really great brands.

What is the most expensive thing you have bought in the last week?

An Eames rocking chair.


Links

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Jon Jackson, Executive Creative Director, Huge
Jon Jackson, Executive Creative Director, Huge

Huge's "About Us" video

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