We pride ourselves with the highest quality and aesthetics. And the hardest part of our job? Realizing that a day has only 24 hours - over and over again ;)

question Please give us a brief bio of yourself. 

Hey FWA! My name is Jonas Lempa, I am an associated partner & Art Director at dieTaikonauten, a Berlin based digital agency with a strong focus on visionary concepts, user-centered designs and cutting edge development for projects on all imaginable devices. Moreover, we belong to those guys who always feel the urge to create something of their own. Somehow, we are never fed up.

question What do you do for inspiration? 

Creating continuously. Always with the highest demand not to stand still. In case you designed your whole life without starting with drawings, begin your next project by grabbing your analog notebook and draw some rough drafts - or the other way round.

If you are sick of Photoshop's management of layers, try Fireworks and learn the ropes with the same childish enthusiasm and curiosity you once started your first project with PS.

I am not the biggest fan of searching for inspiration on tumblr or pinterest in case of a concrete task. Just create something - it is the best solution.

There are times you are working on a project for days and there is no way you can be satisfied. And then, after couple of hours, you're creating something harmonious, special, maybe even unique. It's all about the passion and persistence. This makes our job particularly exciting.

question What do you regard as being your biggest achievement?

I think that’s pretty easy to answer. The day when we decided to do the next step and took dieTaikonauten from a team of collaborating freelancers to an associated agency with lots of experienced co-workers. With this decision we have set the course for a great future under the direction of Maik Fahldieck and with even more possiblities for our clients. Yes, for me as a member of the team of founders, this was unforgettable!

question What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck? 

The most amazing part of the job is working with the team we have at dieTaikonauten. There is no better feeling when you got the chance to work with colleagues with very different talents, but the same deeply ingrained vision: To create something special in an online world, which is still full of unlovely - almost shitty - presented brands and products.

We pride ourselves with the highest quality and aesthetics. And the hardest part of our job? Realizing that a day has only 24 hours - over and over again ;)

question What's the longest you've ever stayed up working on a project? 

Haha, I don’t think that I have to tell you and all the readers of FWA how intensive some days and projects can be. As long as you do what you were looking for and you do not have to force yourself to finish something, you are doing it right. And then, sometimes, hours and hours can pass by and you don’t even recognize it. Sounds like you had luck and found your calling to a profession.

question In terms of software, is there anything new you have been playing with lately or that has impressed you?

Neither this nor that. Actually there is something we really miss in this whole growing scene of uprising web and/or desktop applications.

Till today there is no all-embracing tool for mid-sized agencies and work groups, which combines time tracking, project management and collaborative working in a smart and usable way and draws some valuable conclusions and analyses out of the whole thing.

Wraped into a beautiful interface with a seriously sophisticated user guidance and you would become the king of the whole scene. Joking apart - We are firmly convinced that there is a clearly great demand for such an application, even if people think they are already satisfied with managing their stuff with several software or some wundertool.

We experienced that firsthand. I really wish somebody with a comprehensive sense for these needs would get an investment amountig millions of dollars to realize what our branch thirst of. Do not get me wrong - It is not that we didn't think about that already ;)

question Who do you rate as being the top 3 design companies?

There are so many great design agencies and designers out there, it is impossible to retain an overview at all. But I think we can totally agree with the fact, that Fantasy Interactive (f-i.com) as well as AKQA (akqa.com) - as an interactive marketing agency - realizing outstanding projects. It is always exciting to follow their projects.

question What effect on traffic do your new designs have?

We are specialized on user experience and future-oriented technologies - we breathe digital, literally. That's the reason why every project we realize has an positive effect on it's traffic and conversion. Of course, depending on the aims of the project's briefing.

But however, we totally believe in user-centered design and its advantages. We are conviced that our feeling for innovative ideas, good design and successful marketing accords with the latest trends and make brands come alive in the digital cosmos.

question Who is your target audience?

We have a portfolio of great clients from almost every branch of all imaginable sizes. It starts with funded startups which are looking for a creative partner to realize their dreams - and ends with innovative campaigns and great web- and mobile-based projects for listed companies.

We work together with clients who understand our philosophy and see the love we put in all our projects, day by day. Our CEO Maik Fahldieck is very talented in depicting this credo in a few but sweeping words. And we would like to help many other companies, brands and people with great ideas to make their plans happen in the most beautiful, efficient and forward-looking way.

question Has winning FWA awards helped you in any way? 

Absolutely. After winning awards like the FWAs we got some attention in the scene of international designers, developers and agencies. Due to this attention we got lovely compliments and interesting feedback to and to our work, which is – naturally – more detailed then responses from other non-market related sources.

We are working together with national and international clients since several years. Awards like that are a welcomed acknowledgement of this work and help us to continue and to start new success stories for our clients.

question When dealing with clients, how difficult is it to meet the needs of their online target audiences?

The target audiences' least common denominator is the user himself. After recognizing this fact, you start looking at one individual and not only groups. It is our duty to fascinate the single user, to embed in the client's or brand's message during his online experience.

It is part of dieTaikonauten's credo. And we are doing that in a direct, persuasive, flowery, grave, playful, sometimes even sneaky way - depending on the objectives that have to be achieved. The basis for that is a conclusive concept of guiding and a catchy design which places the user in the center. It is not too difficult to meet the needs you mentioned.

After you established your fundament you have to act as an observer and tweak the strategic orientation in detail. Plus, you always learn from the visitors' behaviour, every time you are watching the scene from the sidelines and analyzing the results.

question The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

First of all, I don't think the definition of web as a network changed. The WWW is still the World Wide Web. But it is more about the status quo of being online and that people get their personal instant access to the internet in many different ways. In doing so you always have to focus on the user and it’s behaviour, not in covering all mediums just because you are able to.

Firstly no client will invest in something he doesn’t see any advantages for his project – and clearly there is no need to try to solve a problem where no problem exists.

And secondly the consideration of possible mediums belongs to the consulting tasks of digital agencies. We are the experts so we will make a recommendation. It’s about explicit use cases as a project’s base and not about selling every service just because you want to.

You just don’t need a hand warmer in the desert’s sun. In the end - with this way of thinking - you can answer eternal questions and solve problems much easier, like should we realize this project as a native mobile application, a seperate mobile template or a responsive website?“.

question How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

It's not about the title. Our branch has a fast moving environment and an even faster moving understanding of what is meant. Whether it is the web designer, an UX engineer, the head of digital creativity, a technical architect or even a raging node.js ninja - you just have to be sure that you found your specialization you truly love. If this is the case, this person has the spirit and the enthusiasm she or he needs to complete taks assiduously and to master new challenges.

It is something dieTaikonauten stands for and our clients feel more then comfortable with that. If you are a backend web developer and you can identify with the way we think and work - do not hesitate to contact us! We are still searching for talented coders to enhance our team of passionate developers.

question What country excites you the most in terms of innovation?

I’ve been in Tokyo, Japan, two times this year and I had the possibility to meet great people. It is impressing how the aesthetic urge of the society differs from everything I have seen in Europe before. And it is very interesting how the history and the philosophy of the traditional as well as the modern Tokyo influenced the creative basic needs of the people.

You can see and feel it everywhere. And creativity is one very important spring for innovation, we all know that. In case you want to be exposed to a constant stream of new ways of looking at things, go to Tokyo and try to participate in their daily life. But with greatest respect. I learned there way more than I expected.

question It has been a privilege, thanks very much! 

We are deeply moved and happy about the award for our work of myownbike.de! And we will never get sick of realizing projects of this class, looking on our love for aesthetic details and our demands on reasonable and durable coding.



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