.

Be yourself and don’t talk b*llshit. Do what feels right, work hard and try to get the best out of yourself. There is no such thing as failure, there are only results.

Please give us a brief bio of yourselves.

My name is Pim and I was born in 1983 on a farm in a small village in the Netherlands. I loved working on the farm, but my mom sent me to school, bought me a computer and let me play with MS-DOS. Studied Business Administration. Ten years ago, I joined my college friends and started dpdk. Today I’m the CEO and working on creative strategy for clients and the daily management of the agency.

What do you do for inspiration?

I do two things: 

1. Work on creative & innovating projects together with my colleagues.

2. Take my bike and go for a ride in the forrest or the dunes. 

Please list 3 of your favourite sites.

http://www.fastcodesign.com/

https://medium.com/

https://hbr.org/

What do you regard as being your biggest achievement?

Giving direction to an energetic company full of creative thinkers and technical makers and so contributing to the digital revolution.

How do you relax or unwind?

Someone once taught me how I can clear my mind through mindfulness meditation, so I try to do that every evening when I go to bed. Besides that, I exercise regularly and invest a lot of time in friends and family. Especially by drinking beers.

If you weren't working on the internet what would you be doing?

I would still ride on a John Deere, mowing my meadow and feeding my cows.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

In some awkward way I really love the pressure of pitching on a new account. The creative chaos, late working hours, eagerness, deadlines and the opportunity to bitchslap our opponents gives me wings. That’s for the favorite part. It can be tough when there is a lot or positive energy and some really great ideas, but the client still choose for another agency. Luckily that never happens.

If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

Back in the days when I was in high school, I developed an idea for Valentine's Day; it was a flashy website where you could post an anonymous message for someone else. For a week long I had the whole school refreshing the webpage. That was the moment when I knew my future was on the web.

What software could you not live without?

A couple of weeks ago I went on a MTB-trip to the French Alpes and then turned out to be very dependent on Google Maps. I also write brainfarts in Apple’s Notes. 

What area of web design lacks the most?

The part that is least visited.

Has winning FWA awards helped you in any way?

Winning FWAs motivates us to win even more FWAs. Getting recognition for your work is the best trigger to make even better things. It makes us proud and gives a smile on our faces.

Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

There is no such thing as OUTSIDE of work.

Looking 10 years in to the future, how far can websites go?

I think websites will take over the web. Over and over again.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

In our profession, everyone is now digital native, so make sure you somewhere excel. Whether it's in strategy, technology or UX; believe in yourself and go with your passions. Team up with other passionate people and try to make something remarkable.

How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

It’s actually very easy! We hire for passion, not for experience. It can be hard to find motivated people but when you look very, very closely, you can recognize them on their body language. When a potential team member tells me about something they achieved that made them proud, I see this little sparkling in their eyes. 

In our industry, it’s not about trackrecords. It’s about the speed of adaption and asking the right questions. Getting results needs a passionate and flexible team, commitment and a lot of hard work. 

When your company was just getting started, what did you find was most effective for getting new clients?

Be yourself and don’t talk b*llshit. Do what feels right, work hard and try to get the best out of yourself. There is no such thing as failure, there are only results.

How do you keep your finger on the pulse of the latest web trends?

Keep your eyes open and research as much as possible. There’s a lot going on these days, so it takes time to determine what is interesting and what is not.

What does the future hold for your company, or you as a person?

The future is bright! We follow our passions, whether if they’re realistic or not. It is reassuring to know that our most successful day is yet to come.

What is the most expensive thing you have bought in the last week?

I bought a new rear tyre. And a herring sandwich.

Any parting shots or pearls of wisdom?

The only limit to your impact is your imagination and your commitment.

It has been a privilege, thanks very much

FWA is always welcome!


Links

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Pim van Helten, CEO
Pim van Helten, CEO

dpdk, founded in 2001, is located in Rotterdam, The Netherlands.
dpdk, founded in 2001, is located in Rotterdam, The Netherlands.

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Virtual testdrive with the new Peugeot 208; Virtual Reality combined with the Leap Motion technology.

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