.

...I do believe that digital design will gradually become less about designing websites. The internet is all around us, on all kinds of devices. Web design will become more of a functional design for those.

question Please give us a brief bio of yourself.

I am a 35-year old graphic designer / art director from Utrecht, the Netherlands. I work Greenberry, a digital agency in the Netherlands.

What do you do for inspiration?

I like to watch TV or a movie, listen to music, play videogames, go outside and fly my kite , have a coffee, smoke a cigarette, keep my eyes open. Whatever does the job.

Please list 3 of your favourite sites.

Google, Facebook, TED

What do you regard as being your biggest achievement?

My beautiful son, Midas

How many hours do you work each week?

That’s a tough one to answer. I used to work 60+ hours a week, but that is a selfish thing to do. These days, I try to get things done within normal hours.

If you weren't working on the internet what would you be doing?

I’m a skilled graphic designer, so I would probably be working in printed media, or as a carpenter.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

My favourite part must be the first 3 to 4 hours after a debrief. That’s when I’m at my most receptive, and I don’t think about any technical or strategic limitations. The hardest part is dealing with deadlines. (As Douglas Adams said: I love deadlines. I like the whooshing sound they make as they fly by). As for what I do when I get stuck: well, I just keep on going.

What's the longest you've ever stayed up working on a project?

38 hours straight.

What software could you not live without?

Spotify! Definitely can’t live without it.

How many projects does your company juggle at any one time?

Between 8 and 12 at the same time. That’s quite a bit for a small agency like ours.

What area of web design lacks the most?

Typography! These days, designers don’t spend enough time developing their typography skills. Many of them focus on digital design without actually concerning themselves with typography. But just as designers have to develop a real eye for colour or for the shape of a design, it’s important to develop an eye for typography.

And besides, being typographically sharp is great. It’s good to have a good sense of typography.

Has winning FWA awards helped you in any way?

Not yet, but it’s always nice to get some appreciation for your work

What did your very first site look like? Is it still online?

I designed the website for a company called Twofold Media. They sold advertising space for newspapers. It didn’t look all that great (in fact, looking back, it probably looked pretty crappy), but I felt  so proud when it was launched. I’ve never felt quite like that again.

Looking 10 years in to the future, how far can websites go?

Honestly, I have no idea. But I do believe that digital design will gradually become less about designing websites. The internet is all around us, on all kinds of devices. Web design will become more of a functional design for those.

And it is something I worry about. That business models would gain such an influence over what we do, that design is moved increasingly to the back burner. So in fact I’m making a plea for the aesthetic here.

Of all the websites you/your company have produced, which one are you most proud of?

That has to be the Kassa Panel. A second-screen application for a Dutch consumer programme called Kassa. It’s one of the first second screens that has actually been completely integrated into the show’s format, giving panel members a voice on live TV, not only during the show, but also before and after.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Focus on your work, not on awards. And please don’t take yourself, or this business, too seriously.

How do you keep your finger on the pulse of the latest web trends?

I don’t think I do, really. The only thing I can say is that I do not consciously look it up. It is something that is always on my mind on some level, and seeing what goes on is sort of second nature.

There must be a project that you have always dreamed of doing, what is it?

I would really like to do something with the history of my town, Utrecht. In my spare time I spend a lot of time browsing old photo archives and visiting museums. It’s my research into the way the city looks, and how this has changed throughout the years. I would really like to show this to everyone using a mobile app that would display the development of the city on-site. That’s what I spend my nights and weekends working on.

What does the future hold for your company, or you as a person?

Smiles! All day, every day!

What is the most expensive thing you have bought in the last week?

It’s been a lousy spending week, coffee?            

It has been a privilege, thanks very much

Thank you.


Links

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That's me!
That's me!

Kassa Panel, a second screen platform for a Dutch TV show.
Kassa Panel, a second screen platform for a Dutch TV show.

A project for the Dutch Postal Service, that shows how The Netherlands is feeling right now (based on tweets).
A project for the Dutch Postal Service, that shows how The Netherlands is feeling right now (based on tweets).

Identity and website design for a company called Open Industries.
Identity and website design for a company called Open Industries.

Campaign design for a new Teva shoe.
Campaign design for a new Teva shoe.

A project for Dutch TV broadcaster VARA.
A project for Dutch TV broadcaster VARA.

Our FWA Mobile winning project for broadcaster VARA's consumer show, Kassa.

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