I'm a real movie buff. I go to film festivals. I believe you have to see good stuff, bad stuff and stuff that makes you uncomfortable to stretch your creative boundaries.

question Please give us a brief bio of yourself.

After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, Margaret earned an art direction degree at the Portfolio Center in Atlanta, Georgia.

Her first job was freelancing for Leonard, Monahan, Lubars & Kelly in Providence, Rhode Island, where she cut her teeth on accounts like Polaroid and Keds tennis shoes.

Next, she took a job at The Richards Group in Dallas, Texas, where she worked on Id Software, creators of games like Doom and Quake. She launched lots of games with imagery of monsters, screaming faces and dead bodies.

A couple of years later, she received a call from Goodby Silverstein & Partners in San Francisco.

She packed up and headed west again. In sixteen years, she’s worked on just about every account in the building— Nickelodeon, TD Ameritrade,   SONIC, Häagen-Dazs, Logitech, Nintendo, Specialized, hp, Foster Farms, Budweiser and Nest, just to name a few. And over the years, she’s won awards in every major show, including the One Show’s first-ever Green Pencil for the hyper-integrated Häagen-Dazs “HD Loves HB” campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” as well as two 2011 Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time “World’s Best Commercials” earlier this year.

When she’s not working, she enjoys being with her husband and two kids, running, movies and traveling. In 2008 she produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes.

What do you do for inspiration?

I go to movies and art museums, and I look at blogs. 

What do you regard as being your biggest achievement?

Making partner at Goodby, Silverstein & Partners.

How many hours do you work each week?

That's classified.

How do you relax or unwind?

What is this "unwind" you speak of?

If you weren't working on the internet what would you be doing?

Snowboarding or water skiing.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

Favorite part:  When my kids see my work and laugh.

Hardest part:  Conference calls.

When I get stuck:  Change rooms.

What's the longest you've ever stayed up working on a project?

Have you seen the documentary "Hands on a Hardbody"? 

If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

Hyper Island, Burning Man and marrying a tech geek.

What software could you not live without?


In terms of software, is there anything new you have been playing with lately or that has impressed you?

Tumblr, does that count? http://outthewindowblog.tumblr.com

Has winning FWA awards helped you in any way?

I think winning the FWA helped validate our integrated approach for the Häagen-Dazs Honey Bees campaign and helped propel it to winning at Cannes and the One Show. 

Have you written any books, if not do you plan to?

I'm writing a book with my husband called Don't Kid Yourself. It's about not losing site of who you were before you had kids. 

Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

I'm a real movie buff. I go to film festivals. I believe you have to see good stuff, bad stuff and stuff that makes you uncomfortable to stretch your creative boundaries.

What type of overcoat do you wear when Flashing, basically are you a labels man?

A what? [Rob Ford: Ooops, that'll teach me to forget to edit questions in advance! :)]


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