I am convinced that in a not too far future Social Networks and dedicated web sites will fuse together in one single container.
Hello guys! My name is Massimo Galleri and I am a creative designer based in Italy. I started as a freelancer about ten years ago, after several experiences working for advertising agencies.
What do you do for inspiration?
I surf so much, maybe too much. I work with wonderful people, every day they suggest me new ideas. I love being connected to everybody everywhere, anytime. I am constantly searching different points of view to compare with mine, new cultures and relations.
Please list 3 of your favourite sites.
I cannot answer. I have a list of more than 1000 preferred sites… how could I choose three? Impossible!
What do you regard as being your biggest achievement?
Certainly Coffee Surfing illy - http://coffeesurfing.illy.com
How many hours do you work each week?
More than 40.
How do you relax or unwind?
I go out…I need to take my eyes off this screen…
If you weren't working on the internet what would you be doing?
I had chosen something that allowed me to travel.
What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?
The best part of my job is the first brainstorming with the customer.
What's the longest you've ever stayed up working on a project?
More then 72 hours…and one Redbull complete truck.
What software could you not live without?
It’s a suite: Adobe Creative Suite!
How many projects does your company juggle at any one time?
Four to five.
Who is your target audience?
First of all, big advertising agencies. We did a lot of work with them.
Has winning FWA awards helped you in any way?
I hope it helps in the future.
What did your very first site look like? Is it still online?
The web site I did for the fashion boutique of a dear friend of mine…it was about 15 years ago. It’s good it’s no more on line!!!
Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?
Be curious, always.
What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?
It was a viral application to launch an Illy coffee cups collection signed by Kiki Smith, about one year ago. The application was installed on a Facebook tab and allowed users to customize a photo and post it on their profile.
This launch resulted actually viral and we got about 2000 visitors and participants per day for more than one month.
Looking 10 years in to the future, how far can websites go?
I am convinced that in a not too far future Social Networks and dedicated web sites will fuse together in one single container. In my thoughts digital experience will soon overcome the borderline which now exists between desktop computers and mobile devices, getting then closer and closer to us. I don’t know how it will, just this scenario is persuading me so much.
Of all the websites you/your company have produced, which one are you most proud of?
We have been working for several advertising agencies, in “white label” mode, then unfortunately I can’t disclose anything more…
What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?
In the past years we created lots of sites with Flash. I would mention two of them which I am particularly fond of: La Fabbrica (http://www.lafabbrica.it) and RealPix (http://www.realpix.it).
Do you think Flash is here to stay?
I am pretty sure Flash is one web pillar, like all web technologies.
There is perhaps a shift in web use these days. We are seeing a decline in the purely
Yes, everything changed, a lot, starting from the single project analysis to the development environment. Now everything is new, different. There are new factors (mobile, tablet) which were not present earlier.
What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?
Theory is the essence. This is obvious but not necessarily a must.
If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?
“Stay hungry, stay foolish” - Of course!
What would be your ultimate vehicle to travel in?
My little Smart!
When your company was just getting started, what did you find was most effective for getting new clients?
Start with the main digital agencies. They have been a great trampoline for our economical and profession growth. It needs to be considered that working under a “white label” means working for and with everybody, any link to any flag. You may concentrate on your actual job, creation, and don’t need to care of the commercial and sale aspects which are carried out by your principal.
How do you keep your finger on the pulse of the latest web trends?
How to stay up-dated? Spend at least one hour a day surfing the net for the main awards sites. It is extremely important to be aware of competition progress, ever.
What are you excited about learning next and is there a long term challenge you are considering tackling?
Growing and growing. We just started.
What is the most expensive thing you have bought in the last week?
My holiday in Miami next August
What type of overcoat do you wear when Flashing, basically are you a labels man?
A Burberry trench coat!
Any parting shots or pearls of wisdom?
Be curious, not judgmental - just one among others.
It has been a privilege, thanks very much
Thanks to you, just hope I didn’t bore you. See you soon!