.

There have been so many landmark shifts in technology over the last 5 years. It’s the people who can seamlessly apply creative thinking to these advances that are the real pioneers.

question Please give us a brief bio of yourself.

Interactive-minded pop culture addict trying to make advertising that doesn’t feel like advertising.

What do you do for inspiration?

Inspiration is absolutely everywhere, the difficult part is finding the time to process it.

If you weren't working on the internet what would you be doing?

It’s always been about words, pictures and ideas for me. Something cartoon-related would be fun.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

My favorite part is the variety. What we do allows us to think about all different kinds of subjects, people and products and lets us work with a spectrum of different industries.

The hardest part is that it’s never really done. When you're working on creative projects, there's often a feeling that you could do more or do something differently if it weren't for real life constraints, like deadlines, budgets or hours in a day.

In terms of getting stuck, I’m lucky enough to be surrounded by a lot of smart people who help me look at the situation from a new perspective.

If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

Whether it’s being an interactive guy in an ad agency, or an Australian guy in New York City, I’ve always benefitted from being in situations where I could provide an alternative point of view to a problem.

What software could you not live without?

Index cards and markers.

Are there any websites that have shone through as being pioneering in the last 5 years or so?

There have been so many landmark shifts in technology over the last 5 years. It’s the people who can seamlessly apply creative thinking to these advances that are the real pioneers.

When dealing with major clients, how difficult is it to meet the needs of such wide target audiences?

It’s always tough to find that balance between creating something specific and tailored to a unique audience, but open it up to as many people as possible. Working with major clients usually means your work has a better chance of making an impact, though.

What did your very first site look like? Is it still online?

It looked like a shiny silver disc in a jewel case.

Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

I consume as much creative work as I can - internet, books, movies, TV, music, games, podcasts. Knowing what else is going on and what’s come before helps to keep creative work current and relevant.

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

The goal today is not just about creating amazing online experiences, but about creating amazing integrated experiences. For me the biggest, most exciting challenge now is finding new, seamless ways to choreograph the media. How do all the pieces fit together? The big question is how do we connect film to print to interactive to outdoor to mobile to social and beyond, without the audience ever seeing the joins.

Of all the websites you/your company have produced, which one are you most proud of?

It’s very inspiring to work at a place like Droga5, where so much of the work that’s produced is so interesting and exciting. In my time at the company, the two projects I’ve had the most fun figuring out and I am most proud of personally are the Decoded project we did for Jay-Z and Bing and one of most recent launches, the ArtCade for iD Gum.

Do you think Flash is here to stay?

Is Flash dead? Is TV dead? As technology continues to shift, it should always come down to what is best suited to delivering the experience you want to create for your audience. Ideas are here to stay. Design is here to stay. Stories are here to stay. 

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

When it comes to making anything, learn what your team is excited by, and try to weave that into the project.  And know that a great idea will remain just that without the influence of a great producer to help to bring it to life.

What is the most expensive thing you have bought in the last week?

Vacation bookings. Which is always worth it.

Any parting shots or pearls of wisdom?

Enjoy your work. Work hard at it. Don’t be a dick.


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Neil Heymann, Group Creative Director at Droga5
Neil Heymann, Group Creative Director at Droga5

The Work: Decode Jay-Z with Bing Website
The Work: Decode Jay-Z with Bing Website

The Work: PUMA Hardchorus Website
The Work: PUMA Hardchorus Website

The Work: Hennessy V.S. Website, NeverStopNeverSettle.com
The Work: Hennessy V.S. Website, NeverStopNeverSettle.com

The Work: iD ArtCade on Desktop, Tablet and Mobile, ArtCade.iDGum.com
The Work: iD ArtCade on Desktop, Tablet and Mobile, ArtCade.iDGum.com

The Work: Prudential Day One Website, DayOneStories.com
The Work: Prudential Day One Website, DayOneStories.com

The Work: Rihanna Reb'l Fleur Website
The Work: Rihanna Reb'l Fleur Website

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