Please give us a brief bio of yourself.
Moved to New York about 6 years ago, to marry my wife Kat, and tried my hand at marketing. Before NY, I had dabbled with a little writing here and
What do you do for inspiration?
Watch a lot of people, absorb a lot of pop culture, play a lot of games.
Please list 3 of your favourite sites.
YouTube – hands down the best music discovery resource out there, for vinyl detective work.
What do you regard as being your biggest achievement?
Coming over to NY and starting a family. Work-wise, making myself pursue something I genuinely love doing. I don't really consider anything as big
How do you relax or unwind?
Mostly video games, wine and music.
If you weren't working on the internet what would you be doing?
Writing & directing films, producing records, or maybe working in gaming.
What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?
All of the above during the concepting phase. Creative thinking/strategy is our thing more than anything else, so we spend a lot of time concepting. So
What's the longest you've ever stayed up working on a project?
I once worked on something for 26 hours straight. It was a BMW project, nothing came of it, get some sleep.
If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?
Just going somewhere else, somewhere different and deciding who you're gonna be today. My wife and my new location gave me the confidence I
What software could you not live without?
Dunno about software but I love my Wacom for sketching out ideas.
Who do you rate as being the top 3 design companies?
Three I admire are Ideo, Big Spaceship, Braun from the 70s.
Are there any websites that have shone through as being pioneering in the last 5 years or so?
Hulu, World of Warcraft, Chat Roulette
Has winning FWA awards helped you in any way?
The People's Choice award was a nice way of finding out that actual people actually liked what we did. It's a clue that we're thinking in the right direction at least.
Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?
Just paying attention to the world around you, keeping a healthy amount of cynicism so as to avoid BYB syndrome (believing your own brief).
What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?
Burberry tweets from Fashion Week. Simple, relevant, challenged conventions.
The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?
Of course, and you should meet challenges via any means – mediums, canvases, aren't important, getting it right is. We shouldn't even see briefs as
Looking 10 years in to the future, how far can websites go?
Very, very far. By then I imagine all content should be fully socialized objects by then, so websites won't look or behave like the websites we know today.
Do you think Flash is here to stay?
No idea. It's just a tool (no offense intended to Flash masters out there).
What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?
Any kind of creativity in school can only be a great thing. Everyone should be allowed to spend a couple years messing about in a creative
What would be your ultimate vehicle to travel in?
First choice would be no vehicle at all, just my molecules zipped up, beamed, unzipped. Second choice I'd settle for Darth Vader's old TIE fighter.
What is the most expensive thing you have bought in the last week?
Cardigan from Adidas Slvr. That's a really big deal because I never buy clothes and it spells the end of the disgusting hoodie I've been wearing every day
It has been a privilege, thanks very much