There were lots of sleepless nights in my graduation project. I lost weight, got pale and ate a lot of junk food. And I don't know why I did it.
Hello. My name is Pedro Ivo Hudson, I'm a 25 years old Designer from Brazil and I've just graduated in Graphic Design. Despite the fact that I've been studying web design for about 10 years, I'm always looking for new challenges regarding design projects.
What do you do for inspiration?
Give time to time. Everything is an inspiration, you just need to stay focused in what you want to achieve.
What do you regard as being your biggest achievement?
My graduation project, The Good Man. I'm stunned with all the attention it's getting and the new opportunities I've received.
How do you relax or unwind?
If you weren't working on the internet what would you be doing?
Working with print design. Design a book in the computer and then seeing it done in your hands, it's a pretty good feeling.
What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?
When I see some action in the screen. After planning and drawing some sketches, give life to it, is the best part. I think the hardest is maintain focus through the days. When you watch a project over and over, it's easy to get bored and stuck. So I guess I watch a lot of movies, haha.
What's the longest you've ever stayed up working on a project?
This is crazy. Staying up working is the worst. There were lots of sleepless nights in my graduation project. I lost weight, got pale and ate a lot of junk food. And I don't know why I did it. I guess I wanted to keep the flow, since there were also distraction all the time. But despite of, it was fun, which is the main idea.
If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?
When I got my first job as an interface designer. My boss presented me with some real challenges, so I had to read many articles and practice a lot. That's when I realized it was fun, so I kept on.
What software could you not live without?
What area of web design lacks the most?
That's hard to say. Web Design has drastically evolved in the past years. It's the first time in years that developers have grown attention to the importance of standards, since there isn't anymore just desktops with tube monitors. We're facing drastic changes in the internet as well as in the social aspect in our culture.
Has winning FWA awards helped you in any way?
Certainly. As a recent graduate designer, there couldn't be a better way to debut. Thanks a lot for the recognition and prestige! This means a lot! (:
When dealing with major clients, how difficult is it to meet the needs of such wide target audiences?
As a freelancer, this is exhausting. Hours and hours looking for the right answers and a lot of mistakes. And dealing with mistakes frequently, is not a good thing. But that happens even from small clients. Dealing with major ones, means more work and more people involved, so it's somehow diluted. But this is just a thought.
What did your very first site look like? Is it still online?
No, it's not. It's been about 10 years since the first one. I guess I have the files in some lost drive.
Have you written any books, if not do you plan to?
No. And yes, I plan to.
The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?
Well, yeah. I think it will depend over some factors, such as deadlines, budgets and the team involved, but to achieve a solution you must think outside of the box. Definitely.
Of all the websites you/your company have produced, which one are you most proud of?
A portfolio for Chágelado Estúdio, a video-photography studio. I collaborated with my former business partner and another developer. We've also designed an administration system to control projects. It was fun!
Project link: http://www.chagelado.com.br/
What would be your ultimate vehicle to travel in?
How do you keep your finger on the pulse of the latest web trends?
Reading articles and watching examples.
There must be a project that you have always dreamed of doing, what is it?
I guess it would be a project with a lot of reading and practicing, but with a goal to achieve something designed with a group of people, seeking to improve their skills while developing something great.
What are you excited about learning next and is there a long term challenge you are considering tackling?
Any parting shots or pearls of wisdom?
I'd like to quote Jared Spool, from the preface of the book "Designing for Emotion":
"The real payoff comes when we can make that remarkability last. When we can make people continually feel our work is worthy of discussion. When—for weeks, months, maybe even years—the people who engage with our work continue to sing its praises to everybody they meet."
It has been a privilege, thanks very much.
Thanks for the opportunity! It's been an honor! (: